Michelob ULTRA Organic Seltzer hit shelves nationwide with three flavors: Cucumber Lime, Spicy Pineapple and Peach Pear. 

Michelob ULTRA, a brand of St. Louis-based Anheuser-Busch, is launching a hard seltzer for people who prioritize natural flavors and enjoy an active lifestyle. Michelob ULTRA Organic Seltzer hits shelves nationwide this month with three flavors: Cucumber Lime, Spicy Pineapple and Peach Pear.

Michelob ULTRA, a brand of St. Louis-based Anheuser-Busch, unveiled 7-ounce bottles, bringing consumers a Michelob ULTRA offering at a portion that will fit their needs any night of the week. With 55 calories and 1.5 carbs, Michelob ULTRA’s 7-ounce packaging is a beer solution to keep the weeknight light, the company says.

Michelob Ultra, a brand of St. Louis-based Anheuser-Busch, unveiled the newest innovation to join the Ultra family: Michelob Ultra Pure Gold. Michelob Ultra Pure Gold is made with organic grains and offers a refreshing taste with only 85 calories and 2.5 carbohydrates, the company says. Like Michelob Ultra, the new brew will be free from artificial colors and flavorings. 

Michelob Ultra, a brand of St. Louis-based Anheuser-Busch, announced that it has become the Official Beer Sponsor of the World Surf League (WSL) in the United States.

St. Louis-based Anheuser-Busch (A-B), a wholly owned subsidiary of Anheuser-Busch InBev, announced that its Michelob Ultra brand launched ULTRA 95, a free, dedicated skill on Amazon Alexa.

Anheuser-Busch (A-B), the St. Louis-based subsidiary of Anheuser-Busch InBev, announced that for the 28th consecutive year it will serve as the exclusive category advertiser for the Super Bowl. On Feb. 7, the brewer will use the prominent advertising stage to spotlight Super Bowl veterans Budweiser and Bud Light, along with first-time Super Bowl advertiser Shock Top and returning Super Bowl advertiser Michelob Ultra, it says.

Leuven, Belgium-based Anheuser-Busch InBev (AB InBev) reported that its total revenue grew 1.5 percent in the first quarter of 2013, with strong revenue per hectoliter growth of 5.8 percent due to the company’s revenue management initiatives and the premiumization of its brand portfolio in key markets. On a constant geographic basis, revenue per hectoliter grew by 6.9 percent, it reports.

St. Louis-based Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, expanded its Michelob Ultra brand with the launch of Michelob Ultra Light Cider.