Beverage Industry logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Beverage Industry logo
  • NEWS
    • R&D News
    • Supplier News
  • PRODUCTS
    • New Products
    • Reader's Choice Poll
  • CATEGORIES
    • Alternative Drinks
    • Beer
    • Bottled Water
    • Cannabis Beverages
    • Carbonated Soft Drinks
    • Energy Drinks & Shots
    • Juice & Juice Drinks
    • Plant-Based Beverages
    • Sports Drinks
    • Tea and Coffee
    • Wine & Spirits
  • R&D
    • Beverage R&D Features
    • Ingredient Spotlight
  • PACKAGING
    • New Packages
    • Packaging Equipment
    • Packaging Material
  • OPERATIONS
    • Distribution
    • Plant Focus
  • TOP LISTS
    • Beer Market Report
    • Executive of the Year
    • State of the Beverage Industry
    • Top 100 Beverage Companies
    • Truck Report
    • Wholesaler of the Year
  • MEDIA
    • eBook
    • Podcast
    • Polls
    • Videos
    • Webinars
  • DIRECTORIES
    • Annual Manual
    • Contract Packaging Guide
    • Take a Tour
  • MORE
    • Classifieds
    • Channel Strategies
    • eNewsletters
    • Events
      • Membrane Technology Forum
    • Interactive Product Spotlights
    • Market Insights
    • Sponsor Insights
    • Store
    • White Papers
  • EMAG
    • eMagazine
    • Archived Issues
    • Advertise
  • SIGN UP!
BeerNew Packages

Michelob ULTRA, NBA debut its 22-23 NBA Team Can collection

MichelobUltra_NBACans_900.jpg
December 9, 2022

Michelob ULTRA is teaming up with the NBA to unveil the 2022-2023 Michelob ULTRA NBA Team Cans to coincide with Art Basel.

To debut year two of the collection, the beer brand is bringing basketball fans the ultimate digital art pop-up experience where some of the biggest sports and entertainment stars will come together to celebrate the joy that beer and basketball brings to NBA fans everywhere.

“Michelob ULTRA is proud to partner with the NBA to bring fans a new way to support their favorite team and enjoy the game they love,” said Ricardo Marques, vice president of marketing for Michelob ULTRA, in a statement. “As the beer brand known for superior enjoyment, the Michelob ULTRA NBA Team Cans represent the joy and passion that fans have for their teams. We’re excited to bring this year’s Team Cans to life with a first-ever digital art experience and remind fans everywhere: no matter who you root for, it’s only worth it if you enjoy it.”

The 2022-2023 NBA Team Cans were designed by six dynamic artists with their own unique style who bring the new collection to life in a way that represents the pride, joy, and culture of each city’s team:

● Jacob Rochester – Took a lo-fi analog approach, infusing collaged and scanned imagery throughout the Los Angeles Lakers, Memphis Grizzlies, Miami Heat, Dallas Mavericks and Orlando Magic team cans.

● Chuck Anderson – Returns to the Michelob ULTRA NBA Team Cans roster to bring bold, powerful, intense and thoughtful designs to instantly recognizable and iconic teams, including the Chicago Bulls and Utah Jazz.

● Bradley Ward – H-town based artist reps his hometown team, the Houston Rockets, by infusing classic elements from the “Clutch City”. Bradley also designed the New Orleans Pelicans Team Can, which boldly features the team’s colors of midnight blue, red, gold and white.

● Josanna Torrocha – Took inspiration from the role currency plays in basketball slang to create designs for the New York Knicks, Detroit Pistons, Atlanta Hawks and Philadelphia 76ers.

● Eric Elms – A visual story can be found throughout Eric Elms’ designs, as he took inspiration from each team’s fandoms and the slogans they use to cheer on their teams including the Golden State Warriors, Oklahoma City Thunder, San Antonio Spurs, Washington Wizards and the Charlotte Hornets.

● BigShot Robot – The Milwaukee-based artist known for creating colorful explosions and explorations of curiosity, vibrancy, humor, and movement, drew inspiration from his relationship with the city and the Milwaukee Bucks team to pay homage to its two championship seasons.

The collection comes just in time for the NBA’s holiday game schedule and gives fans another way to cheer on their favorite team while enjoying their favorite beer with a one-of-a-kind Michelob ULTRA can created just for them.

This year’s Michelob ULTRA NBA Team Cans are available for a limited time beginning at local beverage retailers and arenas in participating markets.


KEYWORDS: Michelob Ultra NBA sports packaging

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • top 100 beverage companies

    Top 100 Beverage Companies of 2024

    For the global beverage market, mergers and acquisitions...
    Wine & Spirits
  • Chocolate, Strawberry, Vanilla shakes

    Classic flavors provide reliable, consistent results for beverage-makers

    Classic flavors of chocolate, vanilla and strawberry...
    Ingredient Spotlight
    By: Chloe Alverson
  • Free Spirits Instant Bar Bundle

    Lifestyle trends drive growth for non-alcohol category

    As lifestyle trends continue to drive growth for the...
    Alternative Drinks
    By: Lauren Sabetta
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine Subscription
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Beverage Industry audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Beverage Industry or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

Popular Stories

Sting Energy

PepsiCo, Sting Energy unveil global partnership with Formula 1

PepsiCo + poppi

PepsiCo completes acquisition of poppi

people drinking Wynk

Mindful drinking prompts growth for THC beverages

Top 100 Beverage Companies of 2024

Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

June 26, 2025

FAST. FOCUSED. FUELED: Delivering Energy Consumers Can Feel

Learn how to formulate products that deliver the energy experiences that people want, and keep them coming back for more.

View All Submit An Event

Poll

Retail Coffee Segment

What retail coffee segments will fare well into the next year?
View Results Poll Archive

Products

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

Milk and Dairy Foods Nutrition, Processing and Healthy Aging

See More Products

Related Articles

  • Michelob Ultra Light Cider makes its debut

    Michelob Ultra Light Cider makes its debut

    See More
  • Michelob Ultra Olympics Bottle.jpg

    Michelob ULTRA unveils Team USA packaging

    See More
  • Big Red Matt Bonner Bottle

    Big Red packaging celebrates NBA player

    See More
×

Elevate your expertise in the beverage marketplace with unparalleled insights and connections.

Join thousands of beverage professionals today. Shouldn’t you know what they know?

JOIN NOW!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing