Pyramid Brewing Co. introduced a beer for the NBA’s Trail Blazers and its fans as they embrace the start of the regular season. 

Mountain Dew, a brand of Purchase, N.Y.-based PepsiCo Inc., announced that NBA All-Star and Dew front man Russell Westbrook, who signed on with the brand last year, renewed his partnership through the 2018-19 NBA season. Simultaneously, the NBA champion and All-Star point guard Kyrie Irving is joining the DEW lineup, the company says. Westbrook and Irving will partner with the brand to celebrate the lifestyle and culture of the game in unexpected ways, including an exciting and larger-than-life activation around tip off, it adds.

Portland, Ore.-based Pyramid Breweries announced the launch of its 1977 Lager in commemoration of the NBA’s Portland Trail Blazers’ 1977 title run. As the third edition of the brew partnership with the Trail Blazers, raising a pint with this distinctly Portland beer celebrates the 40^th anniversary of the team's victorious season, the company says. 

Big Red teamed up with the NBA’s Matt Bonner for a limited-edition 2-liter bottle commemorating his 10-year professional basketball career in San Antonio.