The Eugene, Ore.-based Hop Valley Brewing Co., a subsidiary of Tilray Brands Inc., announced a new partnership with the Portland Trail Blazers, an NBA team. Together, the pair will open the Hop Valley Brewing Hop Box bar inside Moda Center in Portland, Ore.

The new bar aims to enhance the fan experience at the sports and entertainment venue with its vibrancy and innovation, the duo says.

“This partnership with the Portland Trail Blazers marks an exciting new chapter for Hop Valley Brewing,” said Ty Gilmore, president of U.S. beverages at Tilray Brands, in a statement. “We are thrilled to bring our unique and flavorful beers to the passionate fans at the Moda Center. The Hop Valley Brewing Hop Box bar is not just a place to grab a drink, it’s a celebration of Portland’s culture, creativity and love for basketball. We can’t wait for fans to raise a glass to the 2024-2025 season and cheer on the Trail Blazers with a cold Hop Valley brew in hand.”

Consumers can find their favorite Hop Valley brews at the bar and throughout the arena. Favorites like Citrus Mistress IPA and Bubble Stash IPA will be available, as well as more fan favorites.

The brewing company adds that it is proud to enhance the fan experience at Moda Center.

“We are excited to partner with Hop Valley Brewing to bring this quintessential Pacific Northwest bar to life inside Moda Center,” said Laura Flynn, senior vice president of commercial partnerships for Portland Trail Blazers and Rose Quarter, in a statement. “The creative and engaging Hop Valley Brewing Hop Box bar will be a destination for craft beer lovers at events throughout the year, enhancing the game day and concert experience for Rip City with local favorites.”

The Hop Box bar features bright green metal cladding, a distinctive Hop Valley neon sign with a basketball hoop, and a mural by Portland artist Matt Schlosky. The artwork is inspired by the spirit of Portland and the vibe of Oregon, the pair says, showcasing roses, Mt. Hood and Douglas firs. It blends hops and basketball elements to pay homage to the Trail Blazers, all in a spray-painted, grunge style that’s “nothing but net,” they add.