Budweiser announced the MemoraBEERlia Collection, an exclusive, limited-edition series of 150 authenticated collectibles crafted from the 2026 World Series.
Uncle Matt’s Organic, the Official Orange Juice of the Orlando Magic, is taking its team partnership beyond OJ with the launch of Uncle Matt’s Organic Magic Lemonade.
Spindrift Beverage Co., Newton, Mass., announced a partnership with Dallas Cowboys quarterback Dak Prescott, a longtime Spindrift drinker and investor.
The Fighting Irish and Guinness are teaming up again as Guinness extends its partnership with Notre Dame Athletics. Guinness also is reintroducing its limited-edition Notre Dame can, featuring the Football Leprechaun mark.
C4 Energy, a brand of Nutrabolt, expands its basketball presence as it enters into three new partnerships with the Los Angeles Lakers, Canada Basketball, and NBA Europe, respectively.
Truly Hard Seltzer is turning belief into a destination by launching a nationwide search to find one American town that truly believes U.S. Soccer will win — and give it a new name: Believe, USA.
As football's biggest weekend approaches, Guinness and Pro Football Hall of Famer Joe Montana partnered with the SF-Marin Food Bank for a hands-on volunteer repack event, helping prepare hundreds of meals for neighbors across the Bay Area.
The tour begins on Jan. 3, 2026, in Riyadh, Saudi Arabia, and will span across 30 FIFA Member Associations across 75 stops and more than 150 tour days.