Items Tagged with 'sports partnership'

The tour begins on Jan. 3, 2026, in Riyadh, Saudi Arabia, and will span across 30 FIFA Member Associations across 75 stops and more than 150 tour days.

Anheuser-Busch is commemorating its multi-year extension of its Buffalo Bills sponsorship with a new beer innovation: Bud Light Blizzard Brew.

PepsiCo, Purchase, N.Y., announced a global partnership with Mercedes-AMG PETRONAS F1 Team beginning in 2026, bringing together three of its powerhouse brands — Gatorade, Sting, and Doritos — with the Formula 1 team. 

BODYARMOR Sports Drink announced a bold new chapter in Canada with a refreshed visual identity and the launch of “Choose Better,” a masterbrand campaign.

Indoor pickleball franchise The Picklr announced a new partnership with PRIME Energy, officially naming the beverage brand as the Official Energy Drink of The Picklr.

Sting Energy, an energy drink of PepsiCo, Purchase, N.Y., has officially entered the fast-paced world of Formula 1 as its Official Energy Drink Partner. 

Elijah Craig announced its designation as the Official Bourbon of the 2025 PGA Championship. To mark this partnership and celebrate the championship, Elijah Craig will release a special commemorative bottle of its 94-Proof Small Batch Bourbon.

Sugarlands Distilling Co. announced its designation as Official Moonshine of the 2025 Ryder Cup with the release of a Ryder Cup-branded Cherry Limeade Moonshine. 

Kōloa Rum Co., Hawaii's award-winning rum producer and the Official Ultra-Premium Rum of the Las Vegas Raiders, introduced The Raiders 65th Anniversary Limited Edition Kōloa Spice Rum. 

The new bar aims to enhance the fan experience at the sports and entertainment venue with its vibrancy and innovation, the duo says.