Budweiser announces MemoraBEERlia Collection
Collection celebrates Milwaukee’s victory with Championship Tap Handles, collectibles
Budweiser, the Official American Beer Sponsor of Major League Baseball and the league’s longest-tenured current partner, announced the MemoraBEERlia Collection, an exclusive, limited-edition series of 150 authenticated collectibles crafted from the 2026 World Series presented by Capital One.
The collection will feature Championship Tap Handles to celebrate Milwaukee’s victory, alongside other fan collectibles including World Series Base Coasters and Celebration Pint Glasses — all made from MLB-authenticated items used during the 2026 World Series.
As Milwaukee celebrates its first World Series championship, Budweiser is connecting the historic moments of the game directly to the fans’ first taste of victory.
The Championship Tap Handles, made to celebrate Milwaukee’s victory, feature real pieces from actual baseballs used in the 2026 World Series and a tamperproof MLB Authentication hologram, turning the tap into a verifiable piece of championship history. Budweiser also hosted a celebratory “First Taste of Victory” event on parade day in Milwaukee. Legendary Milwaukee player Prince Fielder joined the celebration, allowing consumers 21 and older to celebrate the historic moment by raising a Budweiser to the newly crowned champions.
For consumers 21 and older, the MemoraBEERlia Collection includes World Series Base Coasters, created with real pieces of game-used 2026 World Series bases, and Celebration Pint Glasses, created with real pieces of Budweiser championship bottles used in the 2026 MLB World Series locker room celebration. Consumers 21 and older can enter on Instagram, Facebook, X or TikTok using #BudMemoraBEERlia #Sweepstakes through Nov. 5 to own a tangible connection to the historic 2026 MLB World Series.
“For 150 years, Budweiser has been part of baseball’s biggest celebrations, and this year is especially meaningful as we mark our anniversary and welcome a first-time World Series champion,” said Todd Allen, senior vice president of marketing for Budweiser at Anheuser-Busch, in a statement. “The MemoraBEERlia Collection celebrates fans by creating iconic collectibles made of the World Series and the taste of victory.”
Uzma Rawn Dowler, chief marketing officer of Major League Baseball added: “Major League Baseball is thrilled to see Budweiser celebrate the 2026 World Series with the MemoraBEERlia Collection. Turning game-used items from the World Series into fan collectibles and tavern tap handles creates a tangible link between championship moments and the fans who witnessed them. This collection shows how our longest-tenured partner continues to deepen fan engagement and put baseball history directly into fans’ hands.”
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
