As the biggest soccer tournament ever arrives on U.S. soil this summer, belief in the American squad has never been stronger. Truly Hard Seltzer, the Official Hard Seltzer of U.S. Soccer, isn’t just predicting a victory ― it’s putting its faith on full display.

With the world’s biggest tournament coming to North America, one thing is undeniable: American fans don’t just watch the game, they believe in it. They show up with unmatched energy, stand by their team, and back them through every kick until the final whistle.

Truly Hard Seltzer is turning that belief into a destination by launching a nationwide search to find one American town that truly believes U.S. Soccer will win — and give it a new name: Believe, USA.

In the nearly 250 years of American history, no city or town has ever officially carried the name Believe. Until now. Truly will turn the selected community into the official home of U.S. Men’s National Team fandom, showcasing its passion on a national stage throughout the tournament.

Truly also is launching a large-scale nationwide campaign to celebrate U.S. Soccer fandom from coast to coast this summer:

•    Believe, USA: A nationwide search to rename one American town the official home of USMNT fandom.

•    Drink like a Believer: A nationwide campaign bringing the “believe” energy to fans everywhere.

•    Truly Hard Seltzer Collectible Cans: A collectible series of 12 limited-edition cans celebrating all 11 cities going big for soccer this summer and the host country, available nationwide while supplies last.

•    Truly Hard Seltzer Star Squad Pack: A brand-new limited-edition variety pack created in partnership with U.S. Soccer, available across the country now through the tournament

•    Believe, USA: A Chance to Make History.

Truly is launching a nationwide search to find the one American town whose faith in U.S. Soccer runs deepest and rename it Believe, USA.

And once they do, Truly and U.S. Soccer are moving in, popping up with a larger-than-life welcome sign, branded lamp posts down Main Street, a ribbon-cutting ceremony with a U.S. Soccer legend named honorary Mayor, and creating the Truly Believe Bar as the official U.S. Soccer party hub all tournament long.

Consumers can head to TrulyBelieveUSA.com through April 26, and the fan behind the winning nomination will earn the title of “First Fan of Believe, USA” by Truly Hard Seltzer.

USMNT star Weston McKennie is encouraging fans to put their town on the map: “I’ve played all over the world, and I can tell you ― no one believes like American fans. This summer, we have a chance to show that on the biggest stage. One town gets to make history right alongside us. When we win, the Truly Hard Seltzers are on me.”

The winning town will be announced in May, with the full transformation unveiled ahead of tournament kickoff in June 2026. Nominations are open to legal U.S. residents 21 and older through April 26.

Rolling out now, Truly is launching 12 limited-edition collectible city cans: one for each of the 11 select cities going all in on soccer this summer and one for the nation, each designed with graphics inspired by the city it represents. The cans are available exclusively in 24-ounce sizes while supplies last.

Additionally, the Truly Star Squad Pack is made for one thing: watching soccer with your crew. This pack offers four fruity flavors: Watermelon Wave, Orange Slices, Baller Berry, and Red, White & Tru, each with 100 calories and 5% ABV per 12-ounce can. 

Outside of Truly’s Star Squad Pack, the entire portfolio will be getting the U.S. Soccer treatment this summer.

“Truly has been the Official Hard Seltzer of U.S. Soccer since 2022, and this tournament is the moment we’ve been building toward,” said Matt Withington, Truly’s senior director of marketing, in a statement. “Truly is made to bring people together – whether you’re watching games at home with friends, raising a can after a big goal, or chanting for the USMNT with fellow fans at the bar. This summer, Truly is celebrating the unmatched energy, joy, and belief that only soccer can create.”