Sprite's talent search
Sprite, a brand of The Coca-Cola Co., launched a search for undiscovered and “uncontainable” basketball players from around the world, the brand says. Twenty-four amateur players will be chosen to represent either Team Sudden or Team Intense in the Sprite Uncontainable Game at the 2013 NBA All-Star game in Houston. The soft drink brand’s program is in partnership with Kobe Bryant of the Los Angeles Lakers and LeBron James of the Miami Heat in addition to NBA players hailing from around the world. U.S. players interested in joining a team can try out for the first round by uploading a video at sprite.com. Global contestants from the 27 countries listed on the Sprite Uncontainable game roster can show off their moves at local tournaments and events.