Michelob ULTRA releases new bottle size

7-ounce option opens drinking occasions for light beer brand

March 12, 2018

Michelob ULTRA, a brand of St. Louis-based Anheuser-Busch, unveiled 7-ounce bottles, bringing consumers a Michelob ULTRA offering at a portion that will fit their needs any night of the week. With 55 calories and 1.5 carbs, Michelob ULTRA’s 7-ounce packaging is a beer solution to keep the weeknight light, the company says.

“We know that some consumers opt to refrain from drinking during the weeknights,” said Azania Andrews, vice president of Michelob ULTRA, in a statement. “With Michelob ULTRA 7-ounce bottles, our brand continues to lead the category by bringing consumers a great and lighter option they can enjoy during the weeknight occasion.”

Coming off last month’s launch of Michelob ULTRA Pure Gold, made with organic grains at only 85 calories and 2.5 carbs, Michelob ULTRA 7-ounce is the brand’s latest innovation to provide consumers more choices to balance enjoying beer with living an active lifestyle.

Michelob ULTRA 7-ounces launches this month and will be available in select markets across the country including Texas, Florida, Arizona, South Carolina, North Carolina, Tennessee, Virginia, Georgia and California.

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