Michelob ULTRA Organic Seltzer hit shelves nationwide with three flavors: Cucumber Lime, Spicy Pineapple and Peach Pear. With zero carbohydrates, zero sugar, 80 calories, Michelob ULTRA Organic Seltzer is filtered six times to remove impurities. Michelob ULTRA is entering the growing hard seltzer category with a premium option that is free of artificial aftertaste. This offering caters to the more mature hard seltzer consumer, ages 35-54 years old, who is driving half of growth in the hard seltzer segment, the company says. This USDA Certified Organic seltzer will be available in 12-packs of 12-ounce cans, 24-packs of 12-ounce cans, and a 25-ounce can wherever Michelob ULTRA is sold. A second variety pack and additional flavors will be available later this year.
Anheuser-Busch, St. Louis