Michelob ULTRA Pure Gold unveils TV commercial toasting organic beer
6 For 6-Pack invites consumers to help farmers transition to organic
During Super Bowl LIV on Feb. 2, Michelob ULTRA Pure Gold was among the brands that unveiled a new TV commercial aimed at grabbing the attention of nearly 100 million fans who tuned in to watch the Big Game. In the commercial, U.S. farmers are featured toasting an organic beer to 6 For 6-Pack, a new program that invites consumers to join Michelob ULTRA’s mission to help farmers transition to organic. A portion of sales from each purchase
of a six-pack of Michelob ULTRA Pure Gold will go directly to farmers looking to transition to organic, the company says. Although less than 1 percent of American farmland is organic, more and more people are switching to organic food and beverages, and ULTRA Pure Gold, the first national beer to be USDA certified organic, recognizes the importance of making organic ingredients accessible, it says. Michelob ULTRA Pure Gold is made with organic grains and contains only 85 calories and 2.5 carbohydrates, it adds.