Brand moves beyond refreshment to include more vitamins, antioxidants
June 30, 2021
ROAR Organic, Bethlehem, Pa., announced a new recipe for its line of beverages, which are now fortified 100% daily value of energy and immunity vitamins B5, B6, B12 and C, as well as antioxidant vitamins A and E, and electrolytes from coconut water.
A new Organic Valley/Ipsos poll finds that 58 percent of parents are guilty of drinking chocolate milk they purchased for someone in their household and more than a third of Americans (39 percent) admit to doing the same thing.
DTC platform offers exclusive online bundles of orange juice, lemonade and functional beverages
January 28, 2021
Uncle Matt’s Organic, Lermont, Fla., announced that it is making its best-selling organic juices and functional beverages accessible to even more consumers through its new eCommerce site. The direct-to-consumer (DTC) platform also will offer an array of mixed product bundles and exclusive online offers, like new products, that will create a convenient and exploratory way to experience the Uncle Matt's Organic brand, it says.
Michelob ULTRA Organic Seltzer designed for mature hard seltzer consumers
January 13, 2021
Michelob ULTRA, a brand of St. Louis-based Anheuser-Busch, is launching a hard seltzer for people who prioritize natural flavors and enjoy an active lifestyle. Michelob ULTRA Organic Seltzer hits shelves nationwide this month with three flavors: Cucumber Lime, Spicy Pineapple and Peach Pear.
Keto Mylk available in Cinnamon Roll, Chocolaty Chip, Vanilla Crème and Original
December 18, 2020
Dallas-based Mooala introduced Keto Mylk. The company, best known for its plant-based Bananamilk, expanded its organic beverage portfolio to include the new, keto-certified and carb-conscious option, which features less than 1 gram of net carbs, zero grams of sugar and 5 grams of MCTs in each serving, it says.
As access to natural and organic products has expanded, specialty retailers are working to regain that market share. Experts note that natural and organic retailers that are quick to stock in-demand products and offer versatile options for purchasing will see success.
Davanti Enoteca’s River North location in Chicago hosted Eat, Drink and Be Mary to showcase its new spring cocktails as well as its signature Bloody Mary bar and brunch dishes. (Photos by Jennifer Haderspeck)
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