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Beverage News

Functionality remains king at Natural Products Expo West

Beverage-makers, suppliers highlight portfolios and new products

karma water probiotic

Image courtesy of Karma Water

April 9, 2025

Last month, Natural Products Expo West took place from March 4-7 at the Anaheim Convention Center. Informa Markets, part of the New Hope Network family of brands, hosted thousands of registered attendees and exhibiting companies. Exhibitors featured new products and innovations from an array of industries, as well as highlighting the product offerings consumers know and love.

non-alcoholic spirits
Image courtesy of Naked Life

spindrift soda
Images courtesy of Spindrift Beverage Co.

Among the beverage industry-related exhibitors were the following:

Beverage companies:

  • Sparkling water brand Atomico featured its portfolio, which consists of four flavors: Black Cherry, Watermelon, Pineapple Coconut and Orange.
  • Bear Maple displayed its innovative and functional beverage made with hydroponically grown ginseng. The ginseng is for clarity and focus, while the maple water is for naturally sweetening the beverage.
  • Be LOVE showcased their electrolyte beverage that features a “formula rooted in science and designed for optimal cellular balance.” The beverage is available in three flavors: Orange Blossom, Citrus Zest and Berry Bliss.
  • Non-alcohol brewers Best Day Brewing presented its three brews: Galaxy Ripple, an imperial IPA; Kölsch, a light, crisp malt beverage; and Electro-Lime, a Mexican-style lager.
  • Blue Monkey featured its sparkling juices and drinks, including tropical juices and coconut waters.
  • C2O Coconut Water highlighted its coconut water with pulp, which comes in 10.5-ounce eight-packs and 17.5-ounce cans. It is available in the following flavors: Original; With Pulp; With Pineapple; With Ginger, Lime and Turmeric; With Mango; and With Espresso.
  • Califia Farms emphasized its mission to create innovative, healthy and great-tasting premium beverages that make it easy for consumers to enjoy mindful nourishment. Its lineup features plant-powered and dairy-free beverages.
  • Clearly Canadian, a premium sparkling water brand, showedcased its new SleekCans. The brand is packaged in environmentally friendly formats, with glass and aluminum for its bottles and cans from 100% recycled materials.
  • Generation Z-founded Chamberlain Coffee Inc. highlighted its high quality coffee products and its updated packaging on its ready-to-drink (RTD) Oatmilk Lattes.
  • Chlorophyll Water revealed its new aluminum cans and 1-liter bottle. The company also highlighted its achievement of passing the strict Clean Label Project Certification.
  • Cove Soda featured its line of organic, zero sugar soda with probiotics.
  • Crystal GeyserNatural Alpine Spring Water highlighted its water, which is bottled right at the spring source, it says. The company is independent, family-owned and operated.
  • Probiotic soda brand Culture POP promoted its products, made with real organic fruit juice and organic spices. Each 12-ounce can contains 45 calories and billions of CFU’s of live probiotics, the company says.
  • Daily Serve displayed its soon-to-launch phytonutrient-enhanced waters, available in Apple Kale, Berry Blend and Orange Citrus flavors. Each bottle contains the phytonutrients of five servings of fruits and vegetables, 12 essential vitamins and minerals, and 5 grams of fiber, it notes.
  • Mixer brand Fever-Tree featured its various ranges of tonic waters, sparkling waters, colas, gingers and cocktail mixers.
  • Sparkling water brand GOOD IDEA emphasized its “Feel Good, Live Good” mantra. The beverage contains the brand’s patented formula made up of five essential amino acids and chromium picolinate, an essential mineral needed for metabolism, it notes.
  • happy showcased its various cubed coffee products. The cubes are recyclable, refillable and reusable. The brand is a partner of the National Alliance on Mental Illness (NAMI), the nation’s largest grassroots mental health organization. happy provided NAMI with an equity stake in the company “to further NAMI’s mission to improve the lives of individuals and families affected by mental health conditions,” it says.
  • Hawaiian Soda Co. promoted its sparkling flavored juice beverage line, which contains no added sugar.
  • Non-alcoholic sparkling hop water brand HOPWTR highlighted its products, which feature mood-boosting ingredients. The beverage is made from a blend of stress-busting hops, adaptogens and nootropics, with no calories, carbs, sugar or gluten.
  • humm featured its probiotic kombucha beverages. The kombucha is made with functional ingredients and probiotics, but features less sugar, the company says.
  • Icelandic Glacial exhibited its natural alkaline still and sparkling varieties.
  • Sparkling tea brand Juni illustrated its adaptogen-infused beverages that contain functional mushrooms and 30 mg of caffeine, with zero added sugar.
  • Just Ice Tea debuted three new flavors: Orange Mango Herbal Fusion, Golden Oolong Tea and Enjoy Mint Tea. These new varieties will further accelerate the growth of the brand’s portfolio, it says.
  • Karma Water featured its beverages made with a patented, protective Push Cap, which guarantees its proprietary blend of active ingredients is delivered at optimal potency, it says. It contains a blend of 150 mg of natural caffeine, 250 mg of Kyowa Hakko’s Cognizin Citicoline and nine essential vitamins.
  • Next-generation beverage incubator L.A. Libations emphasized its mission to “provide support, resources and the industry expertise required to propel” beverage startups toward long-term success, it says.
  • LaCroix Sparkling Water sampled its newest flavor, Sunshine. The company describes the new varietal as “a bright and sparkling blend of citrus and tropical zest, capturing the refreshing essence of a sun-kissed day in every sip.”
  • Lemon Perfect showed its “super refreshing, great-tasting and hydrating” flavored lemon water. The water contains zero sugar and no artificial flavors or sweeteners, but features electrolytes and vitamin C, it notes.
  • Kefir and fermented probiotic products supplier Lifeway Foods Inc. displayed its new probiotic salad dressings and conventional whole milk kefir expansion. The company’s kefir line features over 20 flavors packed with probiotics to support the microbiome, it says.
  • Liquid Death Mountain Water, known for its unique and unconventional marketing strategies, displayed its growing portfolio of flavored sparkling waters, mountain waters and iced teas.
  • Premium sports drink brand Local Weather showcased its 100% natural sports drinks, available in four flavors: Fruit Punch, Orange Clementine, Mango Passionfruit and Wildberry, which are designed to benefit mental and physical performance as well as the planet. The beverage is packaged in aluminum cans.
  • Plant-based milk brand MALK Organics debuted its coconut and soy SKUs: Unsweetened Organic Coconut and Unsweetened Organic Soy. Both products remain true to the brand’s mission to offer clean plant-based milk options with no gums, oils or artificial additives, it notes.
  • Minor Figures unveiled two product innovations: Oat Lattes and Hyper Oat. Hyper Oat is a flavored, functional oat beverage designed for everyday use, while Oat Lattes are a ready-to-pour lineup that meets demand for convenient, high-quality coffee in a sustainable, multi-serve format, it says.
  • Naked Life featured its full-flavor, all-natural non-alcohol cocktails. The beverages are made with premium ingredients and delicate processes, the company says, making them ideal for any occasion.
  • Sparkling water company Nixie showcased its award-winning line of waters. The company’s mission is to “eliminate sugar, single-use plastic bottles and toxic persistent pesticides” from the beverage aisle, it says. The waters are purified using reverse osmosis filtration and are tested for PFAs.
  • Odwalla highlighted its new juices and smoothies. The brand’s portfolio consists of a blend of 100% juices and fruit smoothies, made with wholesome, natural ingredients. Its new line includes three 100% crafted juice blends: Orange Juice; Orange, Guava and Ginger; and Green Juice. The brand also highlighted three signature smoothies: Mango, Strawberry-Banana and Berries.
  • Better-for-you (BFY) energy drink brand Odyssey featured its line of functional beverages that provide cognition, energy and mood boosting performance, it says. The energy drinks are available in Elixir, 222 and Revive varieties using high potency Lion’s Mane, cordyceps, l-theanine and Panax ginseng, it notes.
  • Once Upon A Coconut displayed its premium natural coconut water, available in six varieties, including Pineapple, Watermelon, Chocolate, Energy and Blueberry. The company donates 10% of its profits from each case sold to nonprofits, and partners with Greenspark to plant a tree for every case sold, it notes.
  • Founded by Michelle Obama, PLEZi, a kid-focused food and beverage company, showcased its flavored juice and carbonated juice drinks, containing less sugar than traditional kids’ beverages, it says.
  • Polar Seltzer highlighted its line of premium seltzers, Polar Seltzer’ade, PolarFROST and Polar Seltzer Jr. The company recently launched 16-ounce aluminum bottles of its seltzers.
  • Popwell, the prebiotic soda line from Talking Rain Beverage Co., highlighted its cold-crafted and immunity-supported properties. The cold-crafting process is designed to preserve the soda’s functionality and flavors, it says.
  • Tea brand Pretty Tasty promoted its collagen-infused beverages. The brand also offers collagen tea mixes.
  • Rambler Sparkling Water featured its water that is purified and then re-mineralized with a Limestone Mineral Blend. It is available in Original, Lemon-Lime, Grapefruit, Satsuma, Blackberry and Wild Cherry, containing no sugar and no calories.
  • Recess exhibited its various lines of drinks and powders. Recess Zero Proof is its line of “cocktails without the consequences,” while Recess Mood is a sparkling water with magnesium and adaptogens to help the consumer unwind, it says. Recess Mood also is available in a powder format with magnesium, adaptogens and electrolytes, it notes. The brand also offers a sparkling water infused with hemp and adaptogens.
  • Premium hydration beverage brand ROAR Organic showcased its products that offer three primary benefits: vitamins, antioxidants and electrolytes. Each bottle contains 20 calories with just 3 grams of sugar or less. Its newest flavor is Dragon Fruit Punch.
  • Organic iced tea brand Saint James debuted its new 16-ounce aluminum can format.
  • Spindrift promoted its newly launched Spindrift Soda. The sodas contain zero added sugar, zero stevia and zero unnecessary ingredients, it says. Suja highlighted its functional beverages, which it says are “always organic, cold-pressed and clean label.” The brand sources local, plant-powered ingredients and uses high-pressure instead of heat to maintain fresh taste and essential nutrients, it notes.
  • Sugar-free beverage brand Swoon debuted its new Green Tea flavor.
  • That’s it. emphasized its commitment to simple and easy ingredients made from real fruits and dark chocolate. Its products are free from preservatives, added colors and added sugars, it notes.
  • Waiakea Hawaiian Volcanic Water promoted its bottled water and ready-to-drink (RTD) coffee line.
  • Sparkling water brand Waterloo highlighted its fruit-inspired sparkling waters, made with Non-GMO Project Verified flavors and Whole30 Approved. Joining its portfolio are the flavors Guava Berry and Ruby Red Tangerine.

Ingredient companies:

  • BENEO, functional ingredients developer and producer, showcased its products. Its portfolio includes plant-based functional ingredients to help improve the nutritional and technical properties of a variety of products.
  • The team from Cargill connected and networked with attendees as growing demand for better-for-you (BFY) food and beverage options is at the forefront of its innovations.
  • Dairy Farmers of America promoted its contract manufacturing capabilities for quality dairy and food products for national companies for coffee/dairy, nutritional, energy, weight loss, protein drinks, infant formulas and coconut water.
  • Food Ingredient Solutions featured its full range of kosher, halal and organic colors and natural antioxidants for the food, drug and cosmetics industries.
  • Glanbia Nutritionals focused on showing its latest hydration ingredient solutions for the liquid, powder, tablet and gummy products. The company emphasized its proactive hydration ingredient solutions.
  • GNT USA presented its plant-based EXBERRY color concepts, which can be used to deliver vibrant shades while supporting completely clean labels, it says.
  • Flavor and color manufacturer Gold Coast Ingredients featured its portfolio of organic, natural, non-GMO, allergen-free products. Its flavors are available as liquids, powders, powder encapsulations, emulsions and advanced extractions compatible with any product requirements, it says.
  • Kerry promoted its liquid concentrates as well as its portfolio of mixes and powders for beverage applications.
  • Kyowa Hakko U.S.A. highlighted its partnership with protein bar brand MOSH, which includes Kyowa’s Cognizin ingredient. Cognizin is the company’s patented form of citicoline, which plays a role in brain functions.
  • PLT Health Solutions highlighted their beverage-friendly ingredients in their “Xperience Zone.” Immune health and cognitive performance were the focus of the clinical studies, while men’s health, sports nutrition, healthy aging, mood and sleep were categories of its ingredient offerings.
  • Prinova promoted its capabilities with ready-to-mix powder and beverage solutions. The company also showcased its nutrient premix and custom flavor capabilities.
  • Roha U.S.A. LLC highlighted its food color and ingredient portfolio, as well as its expertise with natural food ingredients, food colors, pharmaceutical and cosmetic pigments, dried ingredients and industrial colors and dyes.
  • Virginia Dare exhibited for the first time and highlighted its organic flavor and extracts portfolio. The company’s portfolio features 250 Organic Certified ingredients, as well as offering custom organic flavor development and formulation support.

 Natural Products Expo West 2026 will take place March 3-6 at the Anaheim Convention Center.

KEYWORDS: beverage ingredients natural beverages organic beverages tradeshows

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