With rising consumer demand for drinks made with natural ingredients, experts note that beverage-makers are turning to fruit and vegetable ingredients to deliver functional drinks that meet consumers’ growing need states.

Loyalty from energy drink consumers have helped this market thrive, but efforts to appeal to the fitness lifestyle community and gamers is giving the category an opportunity to expand.

While other retailers are seeing inflation impact spending, it has not had the same effect on specialty retailers, experts note.

In the beverage market, brand owners are changing their strategies in terms of healthy beverages as consumers are looking beyond just physical health.

Virgil’s, a brand of Reed’s Inc., announced the return of its original Virgil’s Handcrafted Dr. Better. 

Nordic Koivu Ltd. launched its self-titled Birch Water.

Ethan’s has launched an organic energy shot line packed with a naturally caffeinated herbal infusion of green tea and guayusa extracts that provide balanced energy and focus, the company says.

Cloud Water Brands, creator of Cloud Water Sparkling CBD beverages, has announced the release of Aztec Chocolate & Strawberry.