Natural Products Expo West, produced by New Hope Network, welcomed more than 66,000 registered health and wellness leaders to the Anaheim Convention Center, which took place March 3-6.

More than 3,200 brands exhibited, displaying the latest innovations. Within the beverage area, brands embraced a number of functional attributes as well as flavored trends that lean into treat-inspiration. The following are highlights from those in the beverage market:

Bigelow Tea promoted its Botanicals Coldwater Infusion teas.

Bloom Nutrition showcased its Bloom Pop line, including varieties Peach Pineapple, Shirley Temple and Root Beer Float.

Ahead of Expo West, Blue Monkey Beverage announced it recently acquired Local Weather sports drink and updated the Blue Monkey branding. The acquisition represents Blue Monkey’s first step toward building a broader better-for-you beverage portfolio spanning juice, sparkling beverages, coconut water and functional hydration, it says. Both brands exhibited together at the show.

Brio Nutrition highlighted its Brio Lift and Brio Drift mushroom drinks. Brio Lift is crafted with a purposeful blend of lion’s mane and cordyceps mushroom extracts, complemented by l-theanine and rhodiola. Crafted with reishi and chaga mushroom extracts and complemented by ashwagandha, magnesium glycinate, and passion flower, Drift is formulated to support relaxation, balance and evening ease.

Image courtesy of Bulletproof Coffee

Bulletproof Coffee debuted Coffee + Creatine. Bulletproof Coffee + Creatine is a premium instant black coffee crafted with clean, toxin-tested 100% Arabica beans and 5 grams of creatine monohydrate in each serving, along with 250 mg of electrolytes to support hydration and performance.

Califia Farms featured a barista bar with an oat, almond or coconut barista blend as well as a soy protein smoothie with organic soymilk.

Images courtesy of Caliwater

Caliwater, the functional cactus water brand co-founded by Vanessa Hudgens and Oliver Trevena, announced just before the tradeshow that Benson Boone has joined the company as a new investor and one of the faces of the brand. At the show, the brand unveiled the new cactus-forward brand identity debut as well as Demi Lovato’s new Caliwater flavor reveal: Blood Orange.

Cheek Cheek highlighted its prebiotic rice waters.

Chlorophyll Water promoted its ultra-purified water infused with chlorophyll derived from alfalfa and fortified with essential vitamins A, B12, C and D. The waters are bottled in 100% recycled plastic using CleanFlake label technology to ensure recyclability and reduce contamination in the recycling stream.

Chobani highlighted its High Protein Greek Yogurt drinks as well as the La Colombe cold brew and ready-to-drink Latte line.

Cove Soda, the zero-sugar functional soda brand, highlighted a major innovation and shelf expansion at Target stores nationwide. Building on its existing national presence at the retailer, the expansion introduces Cove’s new 7.5-ounce Mini Cans alongside its flagship 12-ounce cans, in flavors Rainbow, Galaxy, Lemon, and Pink, marking a significant evolution of the brand’s platform and Target assortment. Cove celebrated its expanded Target retail presence and showcased its full portfolio at Natural Product Expo West.

Death Wish Coffee Co., announced it’s expanding its lineup of ready-to-drink (RTD) Premium Lattes with a Caramel flavor and debuted Power Surge, a high-caffeine roast. Power Surge offers 20% more caffeine than the brand’s crowd favorite Dark Roast, which is achieved through a higher ratio of premium Organic Robusta beans, it says. Fair Trade Certified and featuring 100% Colombian Cold Brew Coffee, Carmel Premium Lattes provide up to 120 mg of natural caffeine in a 11-ounce slim can.

At Expo West, DryWater, a clean-label hydration brand, announced a major national retail expansion that will bring the brand to more than 41,000 doors nationwide in 2026.

Elmhurst 1925 introduced Clean Protein, a ready-to-drink plant-based protein beverage delivering 27 grams of complete protein with 190 calories and no gums, seed oils or artificial sweeteners. The protein is sourced from mung bean and pea proteins and is naturally sweetened, using cane sugar and monk fruit.

Mixer brand Fever-Tree featured its various ranges of tonic waters, sparkling waters, colas, gingers and cocktail mixers.

Image courtesy of GREATER THAN

GREATER THAN showcased its newly Non-GMO Project Verified hydration for women lineup. The line features four flavor expressions: Strawberry Lemonade, Orange Mango, Pineapple Coconut and Grape. Expo West attendees also experienced GoddessLand, the brand’s new creative and cultural universe that reframes hydration as ritual, not just replacement, it says.

happy showcased its various cold brews. The brand is a partner of the National Alliance on Mental Illness (NAMI), the nation’s largest grassroots mental health organization. happy provided NAMI with an equity stake in the company “to further NAMI’s mission to improve the lives of individuals and families affected by mental health conditions,” it says.

Hint Inc. promoted the brand relaunch of its flavored waters. The company also shared that its summer pack will begin shipping in April.

Horizon Organic highlighted its new Lactose Free No Added Sugar Chocolate Milk.

Just Ice Tea promoted its newest variety: Watermelon Lime White Tea.

Karma Water featured its beverages made with a patented, protective Push Cap, which guarantees its proprietary blend of active ingredients is delivered at optimal potency, it says.

LEVL promoted its USDA Organic functional hydration drink. In advance of the show, the company announced that Target stores will carry all three LEVL SKUs: Acai + Berry, Pineapple + Coconut, and Lemon + Lime. LEVL uses all-natural electrolytes, including Aloe Vera, Nopal cactus, and Pink Himalayan Salt. It also includes functional adaptogens ashwagandha and goji berry to support recovery and mind plus body balance.

Lifeway Foods Inc. promoted its Muscle Mates line, a ready-to-drink functional beverage that pairs 20 grams of protein with 5 grams of creatine and Lifeway's 12 live and active probiotic cultures. Lactose-free and powered by Lifeway’s kefir cultures, Muscle Mates is available in Mixed Berry, Strawberry Banana and Vanilla.

Liquid Death, known for its unique and unconventional marketing strategies, displayed its growing portfolio of flavored sparkling waters, mountain waters and iced teas.

Liquid I.V., a brand of Unilever, highlighted its newest additions: Liquid I.V. Energy Strawberry Kiwi and Sugar Free Ring Pop.

MALK, the clean-label plant milk brand, offered samples of its latest launch: Coconut-based Creamers. The company also hosted a MALK-Tini Happy Hour on March 5 with Espresso MALK-Tinis featuring the new creamers.

Manitoba Flax promoted its flax milks, which feature 15 grams of flax, 4 grams of protein and 3 grams of fiber.

MEDASE promoted its line of zero-proof, ready-to-drink cocktails that are crafted without alcohol, artificial additives, or excess sugar. Made with certified organic ingredients and naturally sweetened with agave, the six-flavor lineup includes flavors like Margarita, Mojito, Old Fashioned, etc., which are all low-calorie, vegan, and free from GMOs, gluten, soy and caffeine.

Minor Figures announced it is entering the fast-growing RTD category with new Oat Lattes. The new ready-to-pour, multi-serve Oat Lattes will be available in four flavors: Original, Cinnamon, Vanilla and Mocha.

Naked Life featured its full-flavor, all-natural non-alcohol cocktails. The beverages are made with premium ingredients and delicate processes, the company says, making them ideal for any occasion.

National Beverage Corp. offered samples of its latest creation from LaCroix: Pineapple Coconut.

Nixie Beverage Co. promoted its new four-pack format and two new flavors of its organic, zero sugar soda offerings, Cherry Cola and Strawberry Cream. Both new flavor additions are crafted with the same commitment to quality that has made Nixie a beloved beverage brand, using USDA Certified Organic ingredients, purified water, and BPA-free cans. In addition to the new flavors and packaging the brand highlighted the existing lineup of Classic Cola, Cream Soda, Root Beer, Ginger Ale, and sparkling waters.

Oatly showcased its flavored Barista line. The line will be available in Matcha Oatmilk, Matcha Strawberry, Popcorn Barista Oatmilk, Churros Barista Oatmilk, Caramel Barista Oatmilk and Vanilla Barista Oatmilk.

OHy Hydrogen Sparkling Water showcased its sparkling water, sharing that the new SKUs will be announced in the spring.

Olé Cocktail & Mocktails highlighted its lineup of cocktails: the new Olé Strawberry Margarita Cocktail; the Olé Margarita Cocktail; Olé Paloma Cocktail; Olé Chili Mango Cocktail; as well as Olé Tequila Sunrise Cocktail.

Owl’s Brew offered first tastes of its latest releases: Spiked Pop and Mixers. Spiked Pop hard soda is hitting Whole Foods now with roll out across other top retailers, followed by Mixers (ideal for both cocktails and zero proof cocktails) coming out in April, it says.

PepsiCo promoted a range of innovations across its food and beverage portfolio. Within beverage the company announced the launch of Gatorade Lower Sugar, a sports drink that features 75% less sugar than Gatorade Thirst Quencher and contains no artificial flavors, sweeteners or colors. The Gatorade brand also teased the limited basis launch of Gatorade Longer Lasting rolling out in May, with national expansion slated for January 2027. Gatorade Longer Lasting is the brand’s highest electrolyte ready-to-drink offering, containing three-times more electrolytes than Gatorade Thirst Quencher. Propel Fitness Water also is expanding its portfolio with a hydrating protein water beverage mix. It also announced that Muscle Milk is completely reformulating its ready-to-drink shakes with ultrafiltered milk and no artificial flavors, artificial sweeteners or added colors. The company’s recently acquired poppi also promoted its Shirley Temple soda.

PLEZi Hydration showcased its three flavors: Lemon Lime, Tropical Punch and Orange Mango Twist.

Popwell, the prebiotic soda line from Talking Rain Beverage Co., highlighted its cold-crafted and immunity-supported properties. The cold-crafting process is designed to preserve the soda’s functionality and flavors, it says.

Image courtesy of Rise Wellness

Rise Wellness announced the expansion of its Protein Pop offering with the launch of Protein Pop Plus. Protein Pop Plus delivers 30 grams of protein in a 12‑ounce can, combining a blend of whey protein isolate plus bovine collagen into a clear, lightly carbonated beverage designed to drink more like a soda than a traditional protein shake.

Premium hydration beverage brand ROAR Organic showcased its products that offer three primary benefits: vitamins, antioxidants, and electrolytes. Each bottle contains 20 calories with just 3 grams of sugar or less.

In advance of the tradeshow, Saint James Iced Tea announced a series of major milestones, including a substantial retail expansion, strong early-year growth, and strategic new leadership hires, positioning the brand for continued momentum in 2026. In 2026, Saint James surged ahead with more than 7,000 new retail doors —leading the charge in pioneering the modern iced tea set, bringing its total distribution to over 20,000 stores across the United States and Canada. After a record-breaking 150% growth in 2025, Saint James kicked off 2026 with a hot start, reporting 72% year-over-year growth in January 2026 compared with January 2025, it shares.

Suja Life, the parent company of Suja Organic, Vive Organic and Slice Soda, showcased new innovations and flavor expansions across its portfolio. Suja Organic featured its latest nutrition-packed wellness shots, including Multivitamin and Goldenberry Digestion, alongside its newest cold-pressed juice, Watermelon Love. Vive Organic unveiled new functional wellness shots ― Mood Boost, Mind Boost, Energy + Focus, and Energy Extra Strength ― while Slice Soda showcased a lineup of bold new flavors including Apple, Pacific Pop, Shirley Temple, Root Beer and Orange.

SYSTM Foods debuted REBBL Clear Protein under its REBBL brand. REBBL Clear Protein delivers 20 grams of complete whey protein in a crystal-clear beverage with zero sugar and 80 calories.

Thunder Coffeemilk promoted is Australian-inspired milk-based iced coffees. Available in Mocha Latte, Double Espresso Latte and Vanilla Latte, the iced coffees are brewed in lactose-free milk and contain 9 grams of natural milk in each 11-ounce can. The Caffeine + Protein contains 26 grams of protein in each can and is available in Double Espresso, Caramel Macchiato and Mocha Latte.

Tractor Beverage Co. promoted its ready-to-drink Haymaker. Haymaker is a certified organic, apple cider vinegar-based sparkling farmer's tonic, independently tested and verified through Clean Label Project's certification process.

Tropicana Brands Group promoted its Tropicana Hydrate line, a juice drink that combines real fruit juice with electrolytes and coconut water. Hydrate is available in Strawberry Watermelon and Peach Mango.

UNFI Inc. showcased its Woodstock Organic Banana Water, which features an updated look. The line is available in the original banana water as well as three flavors: Strawberry, Blueberry and Chocolate Flavored.

Vita Coco debuted its newest addition to the Treats line: Frosted Lemonade. The new addition is comprised of coconut water, water, coconut cream, sugar and natural lemon flavor.

Waterloo Sparkling Water highlighted its newest fruit-inspired sparkling waters: Banana Berry Bliss, Melon Medley and Lemon Italian Ice.

Wonder Juice introduced a new variety, Wonder Green, with two new flavors: Clean Green and Veg8 & Cayenne. Clean Green’s key ingredients are kale, spinach, green apple, cucumber, lemon and ginger. Veg8 & Cayenne’s key ingredients feature carrot, beet, celery, cucumber, red pepper, tomato, cayenne and lemon.

Image courtesy of Yerba Madre

Yerba Madre promoted its loose leaf, bottled, canned, sparkling, and convenience-exclusive formats. At the center of this year's presence is Yerba Madre Traditional Air-Dried Loose Leaf. As Yerba Madre expands into new ready-to-drink formats and flavors, the brand is launching the Shade-Grown Yerba Mate seal, which will be rolled out in its air-dried loose leaf this year, a standard it has developed to validate Indigenous and family farmers growing yerba mate under forest canopies and within restored agroforestry systems, it says. New products rolling out in early 2026 include Sparkling, Reimagined, a refreshed sparkling yerba mate line formulated with 115 mg of naturally occurring caffeine, launching at Sprouts and select Albertsons locations; and Lower Sugar Enlighten Mint, an update to one of the brand's highest-velocity SKUs. Additional launches through spring 2026 are Strawberry Kiwi, a c-store exclusive launch at Extra Mile and Jacksons; Cherry Sublime, a c-store launch at 7-Eleven; and Mango Fuego, a limited-run seasonal inspired by peak-season mango, rolling out March-May.

Ingredient Exhibitors

Ingredient suppliers also were on hand to share the latest about their products that can support beverage formulations:

California Natural Color showcased its line of natural color solutions that can support transitioning from synthetic to natural colors with specialized insight about color matching, custom blending and color optimization.

Cargill highlighted EpiCor, a postbiotic created through fermentation. With a solubility of 70%, EpiCor can be introduced in beverage products that offer a “shake well” instruction. Through clinical research, EpiCor has shown to support immunity in adults, according to the company. A study in children ages four to 12 might support immune health in children, it says. Additional emerging science shows EpiCor helps improve symptoms such as occasional nasal congestion and might help positively modulate gut microbiota, it adds The company also highlighted the benefits of fermentation to help address uncertainty in terms of environmental, supply chain, economic and political factors. Created through fermentation with a modern twist from Reb M and D, EverSweet stevia can support deeper sugar reduction, consumer-friendly labeling, economical measures, security of supply and quantifiable sustainability impacts, the company says.

Kerry Group featured prototype samples of an orange creamsicle kids dairy beverage, a miso caramel collagen cold brew, and a blueberry limeade wellness ready-to-mix featuring Plenibiotic.

Kyowa Hakko promoted Cognizin, the company’s patented form of citicoline, which plays a role in brain functions.

PLT Health Solutions Inc. debuted new ingredients not previously shown and highlighted new clinical science and delivery system options at Natural Products Expo West. A newly completed clinical study was presented on a breakthrough ingredient in the joint health/mobility category. Previously launched but new to Expo West ingredients included offerings in the energy category. The company also highlighted its ingredient portfolios for energy, joint health and cognitive performance. All of these ingredients are supported by clinical science, and most are considered “beverage-friendly” as part of PLT’s growing beverage ingredient portfolio, it notes.

Prinova showcased a blueberry tangerine clear pea protein beverage. The plant-based beverage features Prinova’s Clear Pea Protein technology, and is naturally flavored and naturally sweetened, it says.

Natural Products Expo West 2027 will take place from March 2–5, 2027, at the Anaheim Convention Center in California.