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Marketing

The Denver Beer Co. automates packaging

Cartoning machinery for craft brewers

By Liz Cuneo
The Denver Beer Co. automates packaging
At Canworks, the Denver Beer Co. is packaging 6-packs of 12-ounce cans, in paperboard, end load cartons. (Image courtesy of The Denver Beer Co.)
The Denver Beer Co. automates packaging
The Econocorp E-System 2000 is an automatic horizontal cartoner for erecting, loading and sealing end load cartons with hot melt glue. (Image courtesy of The Denver Beer Co.)
The Denver Beer Co. automates packaging
During a normal packaging shift at the cannery, the company wraps about 3,000 packs per shift, running about three times per week. (Image courtesy of The Denver Beer Co.)
The Denver Beer Co. automates packaging
The brewery packages the Graham Cracker Porter, Incredible Pedal IPA, Sun Drenched Exploratory Ale and the Hey! Pumpkin for distribution. (Image courtesy of The Denver Beer Co.)
The Denver Beer Co. automates packaging
The Denver Beer Co. automates packaging
The Denver Beer Co. automates packaging
The Denver Beer Co. automates packaging
June 15, 2015

The Denver Beer Co. was co-founded by Charlie Berger and Patrick Crawford in August 2011. The company was born in the founders’ garages, with what they describe as “a few batches of homebrew and a love for the craft of brewing.” The duo began selling their beer in a tap room brewery, complete with a beer garden, on Platte Street in Denver, Colo. The company has come a long way from a garage and now has a cannery for its craft ales, but still boasts that it serves only premium artisan ales and lagers, with fresh ingredients.

All of the beer company’s packaging happens at Canworks, Denver Beer Co.’s new production brewery and cannery, located in Denver’s Sunnyside neighborhood. Founder Charlie Berger says Canworks is an easy bike ride from Downtown Denver or from the Platte Street Taproom. Open for tours Thursday through Sunday, Canworks is the place to go to check out the packaging machinery and then stay to enjoy a beer in the tasting room.

“With a view of the brewhouse and canning line, you can watch the brewers in action while you enjoy a freshly tapped beer,” says Berger.

Packaging machinery saves time and money

At Canworks, the Denver Beer Co. is packaging 6-packs of 12-ounce cans in paperboard, end load cartons. They have recently installed an E-System 2000 cartoner from Econocorp Inc., Randolph, Mass., to complete a fully automatic system combined with a Wild Goose four head automated canning line. This system is capable of getting up to speeds of about 13 six-packs per minute, but normally run about 6 six-packs per minute.

The Econocorp E-System 2000 is an automatic horizontal cartoner for erecting, loading and sealing end load cartons with hot melt glue. This machine has the flexibility to accommodate four 12-packs of 12- and 16-ounce cans in paperboard or corrugated cartons. Production floor space being at a premium at most craft brewers, the E-2000 is small and compact with minimal footprint and fits nicely in limited working areas.

The brewer is currently running four SKUs on this machine. While the brewery brews several different beers for any palette, right now the company is only packaging the Graham Cracker Porter, Incredible Pedal IPA, Sun Drenched Exploratory Ale and the Hey! Pumpkin for distribution.

During a normal packaging shift at the cannery, the company wraps about 3,000 packs per shift, running about three times per week. However, the plan is to run more in the future, the company says.

“We anticipate using this machine for years at production rates up to five times our current output,” says Berger.

Why the purchase?

According to Berger, the major factor in purchasing the E-System 2000 was to increase the efficiency of the packaging line. It is a no brainer that a machine has a much higher throughput than human hands. He also said that the cartoner allows them to provide a unique look on the retail shelf in order to stand out from all the brands currently in the market.

“It costs a bit more to package our beers this way, but we love the clean look, the ease with which a customer can carry it, and the expanded opportunity to tell our story,” he continues.

Because of the E-System 2000, the company can now order double-sided glue boxes, rather than the autobottom variety, thus resulting in reduced carton costs. In addition to monetary savings, the system is helping to save worker’s time. The installation saves the staff from having to hand pack the cases, which they were doing prior to installation, but it wasn’t all work and no play.

“We did have about four batches come through before the machine was delivered, and we did have to box them up by hand, which was a true pain! Lots of guys with glue guns shoving cans into boxes... There was some beer drinking involved in that project,” says Berger.

 All of the beer is self-distributed, within about 20 miles of the brewery, on the Rocky Mountain Front Range. Look for the cans in stores in that area, or if you happen to be in downtown Denver, stop by Canworks to see the packaging line in action and enjoy a brew while you’re there.  

KEYWORDS: packaging for beer packaging machinery

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