Under new ownership while entering its 25th year, Ballast Point is celebrating its regained spirit of independence by building upon its label legacy with a fresh new look across its cans, bottles and overall packaging. The designs remain anchored in reverence to its iconic flagship beer, the Sculpin, and celebrate the complete art reflected both inside and out, the company says. The first in the new series, which hit shelves last fall includes Ballast Point’s Longfin Lager. In January, refreshed designs of familiar favorites including the Sculpin IPA family, along with brand new year-round releases will add to the Ballast Point portfolio. Resident artist and Home Brew Mart statesmen Paul Elder, who has created the majority of Ballast Point labels for the past 25 years, is designing its latest venture. With the launch of Complete Art, 2021 will mark the return to shared innovation for the brewery as the first new package release in the past 300 individual beer recipes developed by the brewing team. Elder’s signature art will bring the story of the beer to life on the outside, and the new packaging will reflect the full scope of his process from sketch to full color art.
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