Henry’s Hard Sparkling announces new packaging
Hard seltzer available in 12-ounce slim cans
Henry's Hard Sparkling Water, a brand of Chicago-based MillerCoors, now is available in new 12-ounce slim cans at retailers nationwide. With only 88 calories and no sugar in 12-ounces, Henry's Hard Sparkling Water has the lowest calories and sugar amongst the largest players in the category, the company says.
Henry's Hard Sparkling Water is a lightly fruit-flavored hard sparkling water with a crystal-clear appearance. Henry's Hard Sparkling Water comes in three natural flavors: Lemon Lime, Passion Fruit and new Strawberry Kiwi, which is exclusive to the 12-pack variety pack.
"The goal is to offer the best possible hard sparkling water," said Josh Wexelbaum, MillerCoors senior marketing director of emerging brands, in a statement. "We heard from drinkers that calories and sugar matter most to them when choosing a hard sparkling beverage. So, we delivered the lowest in both so women and men can feel good, and have fun all at the same time."
Henry's Hard Sparkling Water is supported with a robust national marketing campaign that kicked off at the beginning of April with advertising on such networks as TBS, Food Network, Bravo, USA, TLC and HGTV, a digital presence on Facebook, Instagram and YouTube, out of home and traditional print media support.
Henry's Hard Sparkling Water is available at most grocery and liquor stores in six-pack of 12-ounce slim cans and 12-pack variety packs.