Nestlé USA unveiled its 2027 Food and Beverage Trend Forecast, identifying the five shifts set to define how Americans eat and drink in the year ahead.
Last year, T. Hasegawa tapped Dark Sweet Cherry as its 2026 Flavor of the Year, meanwhile beverage brands have taken full advantage of the flavor trend with cherry-inspired flavor innovations.
Consumers expect beverages that combine craveability, flavor, and intentional functionality. The brands that succeed will design complete beverage systems that deliver on every sip.
This year’s State of the Industry report highlights how consumer trends are shaping the carbonated soft drink (CSD) market, with functionality and flavor being two of the main trends impacting the category.
When it comes to the tea and RTD tea market, experts highlight that the category’s growth is fueled by the consumer desire for healthy beverage options.
As consumer demand for indulgent beverages that still support wellness goals increases, experts highlight how flavor systems are delivering on richness, balance, as well as a function.