Items Tagged with 'flavor trends'

Plant milks are finding ways to stand out not just from competing categories but also brands in the same beverage segments.

Cargill has introduced Craftiva, a reduced-sugar brand of flavored syrups and sweetener packets for consumers who want to cut back on sugar without giving up on taste, the company says. 

DD Beverage & Nutrition is looking to expand distribution and drive awareness of its GRIZZLY Energy and Bear ‘n Beaver Premium Craft Soda brands.

Nestlé USA unveiled its 2027 Food and Beverage Trend Forecast, identifying the five shifts set to define how Americans eat and drink in the year ahead. 

Last year, T. Hasegawa tapped Dark Sweet Cherry as its 2026 Flavor of the Year, meanwhile beverage brands have taken full advantage of the flavor trend with cherry-inspired flavor innovations.

Consumers expect beverages that combine craveability, flavor, and intentional functionality. The brands that succeed will design complete beverage systems that deliver on every sip.

This year’s State of the Industry report highlights how consumer trends are shaping the carbonated soft drink (CSD) market, with functionality and flavor being two of the main trends impacting the category. 

The performance by the drink mixes market is due mainly to health and wellness benefits, lifestyle alignment and flavor expansion, experts detail.

When it comes to the tea and RTD tea market, experts highlight that the category’s growth is fueled by the consumer desire for healthy beverage options.

As consumer demand for indulgent beverages that still support wellness goals increases, experts highlight how flavor systems are delivering on richness, balance, as well as a function.