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Beverage NewsR&D Features

Innovations, rebrands driving ingredient market

Florida Food Products rebrands as Vibrant Ingredients

By Staff Beverage Industry
Beverage News
(Image courtesy of BNP Media)
November 11, 2025

Florida Food Products announced it has rebranded as Vibrant Ingredients. The new name and brand reflect the company's evolution into a comprehensive provider for the food and beverage industry, combining science, nature and innovation to deliver next-generation clean label ingredient solutions, the company says. The launch of Vibrant marks a significant milestone in the company's growth — from its beginnings as a single-site fruit and vegetable processor to a vertically integrated provider supporting customers across every stage of product development. As consumers increasingly seek natural and clean label solutions, Vibrant’s 70-year heritage of delivering exceptional taste experiences and functional performance — brought to market with speed and precision — reinforces its new Purely Better positioning, it notes. With four U.S. manufacturing sites, end-to-end support, and a portfolio designed to meet evolving consumer preferences, Vibrant enables customers to move faster from concept to commercialization without compromising quality, taste or safety, the company says. “Vibrant is more than a new name — it reflects who we are and how we operate,” said Vince Macciocchi, CEO at Vibrant Ingredients, in a statement. “It captures our focus on innovation, collaboration, and delivering solutions that shape the future of clean label food and beverage.”

IFF unveiled SipScape, a new platform designed to inspire innovation across the rapidly evolving adult beverage landscape. It offers actionable insights and trends, including product design, flavor modulation and sweetness reduction in no-and low-alcohol beverages. The platform also highlights IFF’s expertise in incorporating botanicals, natural colors and other functional additions based on current trends and market demands. “Understanding how and why people drink today is essential to staying ahead,” said Fernanda De Paula, vice president of global beverages category for IFF Taste, in a statement. “Consumers are looking for more than a buzz, and drinks are no longer defined solely by their alcohol content. The most successful new products are those that reflect people’s values, fulfill specific occasions and genuinely resonate with their needs. When done right, beverages can turn fleeting moments into joyful and meaningful experiences. SipScape is a vibrant virtual social scene, where brands can meet today’s beverage consumers, learn more about their preferences and uncover exciting innovation opportunities.” Visitors to SipScape will benefit from deep explorations fueled by PANOPTIC, IFF’s proprietary trend and foresight capability. PANOPTIC has decoded cultural and consumer drivers, providing new insights into current shifts in the beverage market, the company says.

OSF Flavors is launching Caramel Miso Latte Flavor, enabling a range of food and beverage applications to leverage the social media popularity of the flavor. Caramel Miso Latte Flavor, available in a natural powder format, is comprised of the roasted character of espresso softened by the creamy sweetness of milk; caramel, sweet with toasted and slightly nutty undertones; and miso for a delicate fermented depth, adding umami richness, with a subtle salinity, the company says. OSF’s Caramel Miso Latte flavor has been designed for cross-category innovation, including coffee and beverages, dairy, confections and desserts. The flavor is the latest innovation from OSF Flavors that looks to bring a social media trend to broader categories. OSF launched Angel Hair Chocolate Flavor earlier this year for application in dairy, nutritional and functional beverages and baked goods. “We are seeing interest in sweet and savory coffee drinks such as Miso Latte or Caramel Gochujang Latte growing,” said Pierre Battu, managing director for Asia at OSF Flavors, in a statement. “These offer an alternative to the overly sweet beverages still dominating the market and tap into the demand for umami-driven innovation. With our Caramel Miso Latte flavor, now food, as well as beverage brands, can take advantage of this important trend.”

KEYWORDS: beverage ingredients flavor trends

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