In today’s beverage development, formulators are layering flavors to elevate the next generation of drinks.

The company notes that these functional beverages provide both energy and the “added benefit of mental focus.” The 12-ounce servings contain 100 mg of natural caffeine, as well as 100 mg of natural L-theanine.

GHOST has found itself well-positioned to deliver on functional energy drinks that meet the lifestyle needs of today’s consumers.

Competition and shifting consumer behaviors can challenge any brand. In a recent Insights from NielsenIQ, the market research firm identifies trends that could help hard cider brands thrive in this evolving market.

Consumers expected to gravitate toward “less is more” regarding color, packaging and design, experts note.

Experts note that not only do classic flavors like vanilla, chocolate and strawberry resonate with consumers, but also remain the tried-and-true go-to for beverage-makers.

With the functional beverage space growing dramatically, experts note that consumer interest in botanicals and adaptogens is on the rise.

FDI is continuously rethinking the way that flavor creation can be applied to new scientific concepts, approaches and technologies.

Today, as people are increasingly seeking out ways that proactively support overall well-being, experts note that citrus ingredients that contain vitamin C continue to attract attention.

Current trends for health-and-wellness, plant-based, reduced-sugar and functional beverages, for example, easily can affect the taste, mouthfeel and overall beverage experience. Thus, beverage formulators engage masking ingredients to fight off any unwanted effects.