Pan Demetrakakes

 Pan Demetrakakes is a contributor to Food & Beverage Packaging, a sister publication of Beverage Industry magazine. Food & Beverage Packaging selected MillerCoors as its Beverage Packager of the Year, which it covered in its May 2011 issue. To read more packaging features from Food & Beverage Packaging magazine, visit foodandbeveragepackaging.com. 

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MillerCoors spotlights its innovations

New packages draw attention, ensure a competitive advantage
Pan Demetrakakes
June 20, 2011
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There are certain things you’ll see in most beer commercials on TV: attractive women, endearingly lunkheaded guys, streams of golden brew. And there’s one thing you’ll see in commercials for Miller Lite, Coors Light and other MillerCoors products: A reference to the packaging. “In all of our commercials, you will see a package featured,” says Curtis Babb, MillerCoors’ director of packaging materials and development. “It’s not just talking about the brand esoterically. It talks about the brand with the package, specific to that particular communication.”


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