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Home » Authors » Pan Demetrakakes

Pan Demetrakakes

 Pan Demetrakakes is a contributor to Food & Beverage Packaging, a sister publication of Beverage Industry magazine. Food & Beverage Packaging selected MillerCoors as its Beverage Packager of the Year, which it covered in its May 2011 issue. To read more packaging features from Food & Beverage Packaging magazine, visit foodandbeveragepackaging.com. 

Articles

ARTICLES

Brewery image pg 52

Flexibility on tap at MillerCoors’ Milwaukee brewery

A range of products and packages present challenges for flagship brewery
Pan Demetrakakes
June 20, 2011
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The MillerCoors brewery in Wisconsin is located on a 90-acre campus in the heart of Milwaukee, in what used to be the corporate headquarters for Miller Brewing — MillerCoors now has its headquarters in Chicago.


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MillerCoors spotlights its innovations

New packages draw attention, ensure a competitive advantage
Pan Demetrakakes
June 20, 2011
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There are certain things you’ll see in most beer commercials on TV: attractive women, endearingly lunkheaded guys, streams of golden brew. And there’s one thing you’ll see in commercials for Miller Lite, Coors Light and other MillerCoors products: A reference to the packaging. “In all of our commercials, you will see a package featured,” says Curtis Babb, MillerCoors’ director of packaging materials and development. “It’s not just talking about the brand esoterically. It talks about the brand with the package, specific to that particular communication.”


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Packaging: How to achieve elegant looks for less

Pan Demetrakakes
June 15, 2008
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Everyone likes to look rich, but no one likes to waste money. Giving your packaging an “upscale” look doesn’t have to break your budget. Here are a dozen hints to look like you’ve spent a lot on packaging without actually doing so.


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