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Home » Keywords: » marketing campaign

Items Tagged with 'marketing campaign'

ARTICLES

Kete lOne Patrick Schwarzenegger

Patrick Schwarzenegger returns as Ketel One Vodka’s ‘Spirit Advisor’

The ‘Spirit Advisor’ explores the connection between film, culture and the martini
Staff Beverage Industry
December 4, 2025

Actor and entrepreneur Patrick Schwarzenegger is reprising his role as The Spirit Advisor, with his continuing partnership with Ketel One. 


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Beverage News

Ibotta launches LiveLift for CPG brands

New tool aims to drive incremental sales, reimaging performance marketing
Staff Beverage Industry
November 6, 2025

Ibotta is currently piloting LiveLift with leading CPG brands and has future plans to roll it out more broadly with features that allow for increasing frequency of campaign measurement and greater optimization capabilities, it adds.


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Maxwell Apartment Coffee

Maxwell House rebrands to ‘Maxwell Apartment’

Staff Beverage Industry
October 2, 2025

Maxwell House rebrands to “Maxwell Apartment” to meet the needs of today’s consumer and remind fans the brand is synonymous with great tasting, affordable coffee. 


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liquid death sodas

Bold branding delivers Liquid Death its edge

Marketing helps healthy hydration company connect authentically with consumers
Jessica Jacobsen
May 7, 2025

Initially operating in the canned water space, Liquid Death has expanded to canned iced tea and drink mixer segments, making it a growing presence in the healthy hydration space.


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Crierball.png

From Fireball to Crierball

Football fans can drink the tears of their biggest rivals with new limited-edition whisky
Staff Beverage Industry
October 30, 2024

This football season, Fireball Whisky, Louisville, Ky., is literally transforming tears into cheers by collecting human tears at big rivalry games to create a game-changing, limited-edition whisky: Crierball.


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Kelly Rowland for Pespsi.png

Pepsi, Kelly Rowland kick off Local Eats Better With Pepsi program

Restaurant regulars have chance to be featured in a Pepsi ad
Staff Beverage Industry
August 27, 2024

PepsiCo, Purchase, N.Y., has teamed up with award-winning singer Kelly Rowland to turn local restaurant regulars into hometown celebrities with a chance to be featured in a Pepsi ad and have their favorite menu item renamed in their honor.


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Lamorne Morris Mike's Hard Lemonade.png

Mike’s Hard Lemonade, Lamorne Morris reward consumers

Partnership to host pop-up event, rewarding a hard day’s work, in any job
Staff Beverage Industry
August 13, 2024

Chicago-based Mike’s Hard Lemonade Co. is partnering with actor Lamorne Morris to host an interactive pop-up event: Mike’s Jobstacle Course. This immersive experience will prove that every job has its hard days. And a hard day deserves a refreshing-tasting Mike’s Hard Lemonade, the company says.


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Seagrams Crown 7 Campaign.png

Seagram's 7 Crown unveils Timeless Taste ad campaign

Whiskey brand rolling out six new ads
Staff Beverage Industry
July 5, 2024

Seagram's 7 Crown, a brand of Diageo North America, New York, is toasting timeless American staples with an icon in America – the 7&7— with the launch of its new ad campaign, Timeless Taste.


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The Bear Stella Artois.jpg

Stella Artois, ‘The Bear’ collaborate for shows 3rd season

Partnership comes to life throughout summer
Staff Beverage Industry
June 25, 2024

The highly anticipated Season 3 of FX’s “The Bear” is just days away, and Stella Artois is returning for its starring role at the dining table.


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Zen WTR Travis Kelce.png

ZenWTR, Travis Kelce launch Find Yours campaign

Diverse array of ambassadors join Kelce to amplify campaign message
Staff Beverage Industry
May 21, 2024

Los Angeles-based ZenWTR, renowned for its premium vapor distilled alkaline water, and Travis Kelce, three-time Super Bowl champion, have joined forces to unveil a new national campaign: Find Yours.


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More Articles Tagged with 'marketing campaign'
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