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Home » Keywords: » marketing campaign

Items Tagged with 'marketing campaign'

ARTICLES

liquid death sodas

Bold branding delivers Liquid Death its edge

Marketing helps healthy hydration company connect authentically with consumers
Jessica Jacobsen
Jessica Jacobsen
May 7, 2025

Initially operating in the canned water space, Liquid Death has expanded to canned iced tea and drink mixer segments, making it a growing presence in the healthy hydration space.


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Crierball.png

From Fireball to Crierball

Football fans can drink the tears of their biggest rivals with new limited-edition whisky
Staff Beverage Industry
October 30, 2024

This football season, Fireball Whisky, Louisville, Ky., is literally transforming tears into cheers by collecting human tears at big rivalry games to create a game-changing, limited-edition whisky: Crierball.


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Kelly Rowland for Pespsi.png

Pepsi, Kelly Rowland kick off Local Eats Better With Pepsi program

Restaurant regulars have chance to be featured in a Pepsi ad
Staff Beverage Industry
August 27, 2024

PepsiCo, Purchase, N.Y., has teamed up with award-winning singer Kelly Rowland to turn local restaurant regulars into hometown celebrities with a chance to be featured in a Pepsi ad and have their favorite menu item renamed in their honor.


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Lamorne Morris Mike's Hard Lemonade.png

Mike’s Hard Lemonade, Lamorne Morris reward consumers

Partnership to host pop-up event, rewarding a hard day’s work, in any job
Staff Beverage Industry
August 13, 2024

Chicago-based Mike’s Hard Lemonade Co. is partnering with actor Lamorne Morris to host an interactive pop-up event: Mike’s Jobstacle Course. This immersive experience will prove that every job has its hard days. And a hard day deserves a refreshing-tasting Mike’s Hard Lemonade, the company says.


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Seagrams Crown 7 Campaign.png

Seagram's 7 Crown unveils Timeless Taste ad campaign

Whiskey brand rolling out six new ads
Staff Beverage Industry
July 5, 2024

Seagram's 7 Crown, a brand of Diageo North America, New York, is toasting timeless American staples with an icon in America – the 7&7— with the launch of its new ad campaign, Timeless Taste.


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The Bear Stella Artois.jpg

Stella Artois, ‘The Bear’ collaborate for shows 3rd season

Partnership comes to life throughout summer
Staff Beverage Industry
June 25, 2024

The highly anticipated Season 3 of FX’s “The Bear” is just days away, and Stella Artois is returning for its starring role at the dining table.


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Zen WTR Travis Kelce.png

ZenWTR, Travis Kelce launch Find Yours campaign

Diverse array of ambassadors join Kelce to amplify campaign message
Staff Beverage Industry
May 21, 2024

Los Angeles-based ZenWTR, renowned for its premium vapor distilled alkaline water, and Travis Kelce, three-time Super Bowl champion, have joined forces to unveil a new national campaign: Find Yours.


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EspressoMartini_Perfume.png

Absolut, Kahlúa unveil Espresso Martini eau de parfum

Blend No. 83 taps into the sense of smell to celebrate one of the seasons’ most popular cocktails
Staff Beverage Industry
November 7, 2023

Pernod Ricard USA, New York, announced the power pair behind the Espresso Martini are celebrating the holidays and solidifying their union with the release of Blend No. 83 ― a fragrance by Absolut x Kahlúa. 


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Franzia_HalloweenCostumes.png

Franzia unveils Chillable Red Box and Red Cup costumes for Halloween

Staff Beverage Industry
October 10, 2023

Ripon, Calif.-based Franzia Wines, a brand of the Wine Group, launched its Chillable Red Box costume and Red Cup costume to roll up to any Halloween party in style, it says.


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RockstarEnergy_Corvette.png

Rockstar Energy, MTN DEW and Doritos join forces with Xbox

Consumers have chance to acquire gaming rewards with specially marked products
Staff Beverage Industry
October 6, 2023

Purchase, N.Y.-based PepsiCo and Microsoft’s Xbox, Redmond, Wash., have joined forces to reward fans for the sipping, snacking and gaming they already do.


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More Articles Tagged with 'marketing campaign'
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  • Fourpeople toasting with cocktails made with low-sugar ingredients, celebrating healthier drink options.
    Sponsored byCargill

    What’s Hot in Sugar Reduction: Beverages

  • chocolate milk
    Sponsored byCargill

    Sweetening the Future for Dairy and Dairy-Alternative Beverages

  • woman pouring a drink
    Sponsored byFFP

    Building a Beverage System: Meeting Consumer Demand for Precision Wellness

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