PepsiCo, Purchase, N.Y., has teamed up with award-winning singer Kelly Rowland to turn local restaurant regulars into hometown celebrities with a chance to be featured in a Pepsi ad and have their favorite menu item renamed in their honor.

To kick off the Local Eats Better With Pepsi program, Kelly is inviting consumers to enjoy the meal that keeps her going back to her top hometown spot, Houston This Is It Soul Food.

“A meal at Houston This Is It Soul Food isn’t just about the delicious food and drinks but the memories you create when you’re there,” Rowland said in a statement. “The pairing of soul food and drinking Pepsi will always remind me of celebrating some big moments with my family and friends, and I’m excited to share a taste of that with others.”

The Houston restaurant is a fourth generation, family-owned institution, serving comforting dishes in a relaxed setting, and has renamed Kelly’s favorite meal in her honor. From Aug. 27 to Sept. 24, Houstonians can enjoy the Kelly Rowland — special of peppered steak with rice and gravy, green beans, peach cobbler, and an ice-cold fountain Pepsi for $15 exclusively at both Houston This Is It Soul Food locations.

“Neighborhood restaurants have a unique way of connecting with their diners. The Local Eats Better With Pepsi program is about celebrating the eateries that keep guests coming back for more than just the food but also the community they create,” said Scott Finlow, chief marketing officer of PepsiCo Global Foodservice, in a statement. “We’re honored to spotlight these hometown gems and the loyal regulars who support them.”

Consumers can enter to win time in the spotlight for them and their favorite local restaurant by nominating the spot on PepsiLocalEats.com through Oct. 31. Winners will be featured in their own Pepsi campaign and have their favorite, signature dish renamed in their honor. Winners also will get to enjoy their namesake meal for free for a limited time.

Consumers who submit their restaurant story by Oct. 31, also will receive $3 to make their next meal better with Pepsi.