Topo Chico Hard launches two new Margarita flavored innovations
Launch celebrates National Margarita Day

This National Margarita Day, (Feb. 22) Topo Chico Hard, a brand of Molson Coors Beverage Co., Chicago, is introducing two new innovations: Topo Chico Hard Margarita Flavored Alcohol Beverage six-pack glass bottles and Margarita MAX FAB Strawberry Hibiscus.
For the first time ever, Topo Chico Hard Margarita FAB is available in the brand’s unmistakable glass bottle — bringing its iconic symbol into the world of full-flavor Margaritas FABs, it says. Made with real lime juice and added minerals for a crisp finish, the iconic vessel delivers the same balanced sweet-tart lime flavor fans love, now in a more premium, ready-to-enjoy experience, it adds. Before opening, drinkers are invited to “Flip Before They Sip” — a simple ritual printed directly on the bottle that encourages flipping to fully mix the real lime juice before that first refreshing sip, the company notes.
Alongside the glass bottle debut, Topo Chico Hard is expanding its Margarita MAX FAB lineup with Margarita MAX FAB Strawberry Hibiscus, a new flavor at 8% ABV available in a 24-ounce single-serve can.
“Topo Chico Hard has always been about trusting your own taste and enjoying refreshment on your terms,” said Liz Cramton, senior director of marketing of flavor and RTDs, in a statement. “After a strong launch for our Topo Chico Hard Margarita FAB last year, we’ve earned the confidence to keep building our margarita-flavored lineup — bringing our point of view into the space while staying true to what makes Topo Chico Hard different, like our iconic glass bottle and flavor-forward innovation.”
Margarita MAX FAB Strawberry Hibiscus is available with the six-pack glass bottles beginning to roll out nationwide next month, the company notes.
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