Casamigos, an award-winning tequila brand, announced the launch of Casamigos Margaritas, its first ever ready-to-drink Margarita variety pack.

Made with tequila, natural flavors, triple sec liqueur and real juice, the new non-carbonated margarita brings bold flavor, effortless ease and top-shelf quality to every moment, no shaker required, the company notes.

Available in four bold, fun flavors — Passionfruit & Prickly Pear, Guava & Hibiscus, Strawberry & Colima Lime and Classic Lime — each non-carbonated 200-ml can of Casamigos Margarita is 10% ABV, 135 calories, and gluten-free. 

In true Casamigos style, the 200-ml Margarita cans feature a vibrant design with signature teal and flavor-matching pastels. The convenient size makes enjoying a premium margarita on-the-go effortless, complete with the iconic Casamigos Agave logo, the company says.

This new Casamigos extension builds on the brand’s new global creative campaign, Anything Goes with my Casamigos. This summer and beyond, the Casamigos Margarita will bring that spirit through cultural moments and celebrations with friends — including a standout partnership with “Las Culturistas Culture Awards” airing Aug. 5 on Bravo, and next day on Peacock.

“The spirit of friendship has always been at the core of Casamigos – from its inception to its name, which means house of friends,” said Roderick Blaylock, vice president of marketing at Casamigos, in a statement. “With that spirit in mind, we’re bringing a twist on the best-selling tequila cocktail in a ready-to-drink can, to be enjoyed with anyone, anytime, anywhere. The new Casamigos Margaritas are an invitation to savor effortless moments of connection with friends.”

Jamie Young, vice president of ready-to-drink and ready-to-serve at Diageo, added: “Tequila-based ready-to-drink cocktails are driving the next wave of growth in the category, and consumers are looking for trusted brands that deliver both quality and convenience. With Casamigos Margaritas, we’re bringing a premium experience into the can — backed by the cultural credibility that set this brand apart.” 

The Casamigos Margaritas variety packs are available now in select states, such as California, Washington and Florida, with national distribution rolling out in the coming months, the company says. They will first become available in an eight-can variety pack featuring all four flavors for a suggested retail price of $19.99, it notes.

www.casamigos.com