Orange liqueur brand Cointreau is considered the essential ingredient in The Original Margarita. The brand is again partnering with actress Aubrey Plaza for the latest evolution of its “MargaRight” campaign.

As celebrity tequila brands rise in popularity, Cointreau and Plaza are debuting one of their own: Any Tequila, a 100% celebrity-endorsed, 0% real brand with one very real purpose: to remind the world that it is Cointreau that makes a Margarita MargaRight.

Cointreau notes that it was the inventor of The Original Margarita, Margarita Sames, who said, “A Margarita without Cointreau is not worth its salt.”

Plaza returns to the campaign with her signature comedic edge to assist Cointreau in playfully entering the growing Tequila chat. The twist is that the new brand, Any Tequila, isn’t real. Instead, the campaign spotlights the real star of the Margarita: Cointreau. The brand says it pair perfectly with literally any tequila.

“At Cointreau, we do believe that making the perfect Margarita should be simple,” said Nicolas Beckers, president and CEO at Rémy Cointreau Americas, in a statement. “With Aubrey Plaza and Any Tequila, we’re bringing that message to life in a way that’s both memorable and unmistakingly MargaRight — reminding everyone that Cointreau is, and always has been, the essential ingredient in the Margarita.”

The latest Cointreau MargaRight campaign launched June 12 and is appearing across Cointreau’s digital and social channels, as well as through paid media and social media.