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ZOA has expanded is healthy energy drink portfolio with a pre-workout supplement: ZOA+. Launching exclusively with GNC, ZOA+ reimagines the traditional powder-based pre-workout options with its zero sugar, 12-ounce ready-to-drink supplement packed with 200 mg of natural caffeine, while maintaining a fruit-forward flavor profile, the company says.
Entering the hard seltzer market, Good Boy Vodka announced the release of Cranberry & Pineapple Seltzer. With a 4.5% ABV, Good Boy Vodka Cranberry & Pineapple Seltzer is made with craft vodka and all-natural flavors.
Austin Eastciders announced the launch of its Austin Eastciders Light Cider, a natural evolution for folks who want to shave their alcohol beverage calories down to 100 calories in each serving without compromising on taste, the company says.
NÜTRL Vodka Seltzer, a brand of Anheuser-Busch, announced the launch of its self-titled ready-to-drink (RTD), vodka-based canned seltzers made with three ingredients: vodka, seltzer and real fruit juice.
Chicago-based Beam Suntory and The Boston Beer Co., Boston, have formed a long-term, strategic partnership to extend select iconic brands into some of the fastest-growing beverage alcohol segments.
The temporary shuttering and reduced capacity of many on-premise outlets has resulted in spirit sales shifting to off-premise, helping U.S. spirit sales to increase 27 percent, totaling $10.1 billion for the 52 weeks ending Feb. 21.