Tequila Cazadores announced the launch of its new ready-to-drink (RTD) canned cocktail: Ranch Water.

Braxton Brewing Co. announced the newest addition to its beyond beer product line: Birdie.

ZOA has expanded is healthy energy drink portfolio with a pre-workout supplement: ZOA+. Launching exclusively with GNC, ZOA+ reimagines the traditional powder-based pre-workout options with its zero sugar, 12-ounce ready-to-drink supplement packed with 200 mg of natural caffeine, while maintaining a fruit-forward flavor profile, the company says.

Twelve5 Beverage Co. expanded its product portfolio and launched two new Twelve5’s Rebel Hard Coffee innovations under its BOLDER platform.

Entering the hard seltzer market, Good Boy Vodka announced the release of Cranberry & Pineapple Seltzer. With a 4.5% ABV, Good Boy Vodka Cranberry & Pineapple Seltzer is made with craft vodka and all-natural flavors. 

Reed’s Inc. announced the launch of its Reed’s Zero Sugar Classic Mule, available at select Costco Wholesale locations in the Southeast. 

Austin Eastciders announced the launch of its Austin Eastciders Light Cider, a natural evolution for folks who want to shave their alcohol beverage calories down to 100 calories in each serving without compromising on taste, the company says.

NÜTRL Vodka Seltzer, a brand of Anheuser-Busch, announced the launch of its self-titled ready-to-drink (RTD), vodka-based canned seltzers made with three ingredients: vodka, seltzer and real fruit juice.

Chicago-based Beam Suntory and The Boston Beer Co., Boston, have formed a long-term, strategic partnership to extend select iconic brands into some of the fastest-growing beverage alcohol segments.