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Beverage NewsWine & Spirits

The Wonderful Co., Southern Glazer’s expand wine distribution agreement

Agreement expands distribution of JUSTIN Vineyards & Winery and Lewis Cellars nationwide

By Staff Beverage Industry
Wonderful Co
(Image courtesy of The Wonderful Co.)
May 13, 2026

The Wonderful Co.’s wine business announced the expansion of its long-standing relationship with Southern Glazer’s Wine & Spirits, marking a significant step forward in its national distribution strategy. 

The enhanced agreement will support JUSTIN Vineyards & Winery, a pioneer of Paso Robles known for producing world-class Bordeaux-style wines, and Lewis Cellars, the iconic Napa Valley winery with a rich legacy of crafting opulent big reds and chardonnays, the company says.

The new national expansion will provide incremental opportunities for both JUSTIN and Lewis. JUSTIN, which has been distributed by Southern Glazer’s for more than 30 years, will add 10 markets within the distributor’s national network, including Minnesota, Idaho and Utah. Lewis Cellars will expand from five to 35 markets nationwide, including nine new market entries and greater reach in key states such as California, Florida, Texas and Illinois.

“Our decades-long partnership with Southern Glazer’s has driven tremendous brand awareness and growth for JUSTIN wines, and we are excited to extend that success even further to Lewis Cellars,” said Steve Myers, president of wine at The Wonderful Co., in a statement. “Southern Glazer’s powerful distribution network will create new opportunities to reach consumers, strengthen our presence in key regions, and continue building momentum across our portfolio. They are fantastic partners uniquely positioned to help us create more streamlined and scalable routes to market for both brands.”

Mark Chaplin, president of commercial sales at Southern Glazer’s Wine & Spirits, added: “We are proud to continue our partnership with The Wonderful Co. and bring the strength of our national network to JUSTIN and Lewis Cellars. These are quality, highly sought-after wines, and we’re excited to help drive distribution, visibility, and growth across key markets nationwide.”

The agreement comes at a time of momentum and growth for both brands. JUSTIN continues to strengthen its position as a leader in crafting luxury Cabernet Sauvignon with the wholesale launch of its Reserve Cabernet Sauvignon, bringing one of its most sought-after wines into broader distribution, it says. The brand also expanded its core offerings with the introduction of Central Coast Chardonnay, further rounding out its collection and reinforcing its commitment to elevating its overall portfolio.

Lewis Cellars recently unveiled a new tasting room on Napa Valley’s iconic Silverado Trail and debuted newly redesigned packaging, signaling a fresh era for the storied brand while honoring its legacy of craftsmanship and critical acclaim. 

KEYWORDS: California wines distribution deal Southern Glazer's Wine and Spirits

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