This year, evian natural spring water marks an extraordinary milestone: 200 years since the first bottling of its mountain-made water in 1826. To celebrate, the brand unveiled 200 Years Young, a global ambassador campaign and creative partnership with artist Jeff Koons that honors evian and its Alpine heritage. 

The new 200 Years Young evian global campaign features world-renowned artist Jeff Koons alongside the brand’s ambassador roster: tennis stars Carlos Alcaraz, Frances Tiafoe, Emma Raducanu, and professional golfer Céline Boutier. Together, they embody the evian brand’s “Live Young” philosophy, a mindset defined by energy and vitality. The creative will be featured in the U.S. across social and out-of-home billboards.

The 200 Years Young celebration continues with an exclusive collaboration with Jeff Koons to introduce two limited-edition glass anniversary bottles. Available in pink (evian Still) and blue (evian Sparkling), each bottle is adorned with imagery inspired by his signature “Balloon Dog” sculpture and can be found at select restaurant partners across the country.

Long associated with joy, playfulness and celebration, the “Balloon Dog” mirrors the evian “Live Young” spirit, bringing a sense of awe and festivity to dining tables around the world. Koons joins a distinguished lineage of evian collaborators including Virgil Abloh, Balmain and Pharrell Williams, continuing the brand’s legacy of design-forward partnerships at the intersection of culture and creativity.

“When evian approached me, the message about youth immediately resonated with me,” said Koons in a statement. “It reflects a truth I deeply believe in: youth is not defined by age, but by a mindset. I’ve always loved evian natural spring water, so when I was invited to celebrate the brand’s 200 Years Young milestone, I was excited to create these special limited-edition bottles. I chose to incorporate my Balloon Dog into the design because it not only echoes the iconic status of the brand itself, but also embodies the spirit of celebration, playfulness, curiosity, and the joy of creating, a moment that feels both life-giving and uplifting.”

Available in select grocery, retail and online environments where evian is sold, the brand is also bringing its Alpine heritage and origin story to life with four limited-edition 200 Years Young rPET bottles. This nearly complete takeover of current evian packaging will begin to roll out in May and will be available throughout the summer, while supplies last. Collectible by design, each bottle brings the 200 Years Young heritage, origin and connection to sports to life for consumers nationwide.