Keurig Dr Pepper (KDP) and Danone Waters of America (DWA) jointly announced today that KDP will sell, distribute and merchandise evian across the United States as part of a long-term master distribution agreement designed to accelerate the brand's growth. 

Evian Natural Spring Water, a brand of France-based Danone, announced its new advertising campaign exclusively for the U.S. market: I Wanna hashtag #Liveyoung. Derived from the company’s global Live young campaigns, the new advertisements will go live on July 16, with out-of-home, social, influencer activations and sponsored events, it says. The new campaign draws inspiration from how people Live young, emphasizing that it is more than an age, but an attitude focused on living a life full of vitality and experiences, the company says.

Evian partnered with fashion designer Alexander Wang to unveil evian’s limited-edition bottle, which features Wang’s signature barcode logo on two contrasting bottles — one in black and one in white.

After kicking off her “Let’s Move” initiative in 2010 to lead children to healthier lifestyles, first lady Michelle Obama, as well as actress Eva Longoria, joined a new movement designed to encourage people of all ages to drink more water more often.

Evian Natural Spring Water, a brand of Danone, released its latest collaboration with designer Elie Saab.

 A brand of Danone, Evian Natural Mineral Water carries on its celebration of youth and purity with the release of the newest addition to its limited-edition bottle collection by American designer Diane von Furstenberg.