Continuing evian’s long-established collaboration with the fashion world, Virgil Abloh applied his design vision to this year’s iconic limited-edition glass bottle — and now it’s coming to the United States for the first time.
Keurig Dr Pepper (KDP) and Danone Waters of America (DWA) jointly announced today that KDP will sell, distribute and merchandise evian across the United States as part of a long-term master distribution agreement designed to accelerate the brand's growth.
Bottled water brand invites consumers to hashtag #Liveyoung
July 10, 2018
Evian Natural Spring Water, a brand of France-based Danone, announced its new advertising campaign exclusively for the U.S. market: I Wanna hashtag #Liveyoung. Derived from the company’s global Live young campaigns, the new advertisements will go live on July 16, with out-of-home, social, influencer activations and sponsored events, it says. The new campaign draws inspiration from how people Live young, emphasizing that it is more than an age, but an attitude focused on living a life full of vitality and experiences, the company says.
After kicking off her “Let’s Move” initiative in 2010 to lead children to healthier lifestyles, first lady Michelle Obama, as well as actress Eva Longoria, joined a new movement designed to encourage people of all ages to drink more water more often.
Let’s admit it; we all, in some way, have “a foodie mindset.” It’s in human nature to be experimental with food and give in to indulgence sometimes — and for a few, most-times. People tend to form a subliminal relationship with what they eat and drink that in turn affects our eating habits.
A brand of Danone, Evian Natural Mineral Water carries on its celebration of youth and purity with the release of the newest addition to its limited-edition bottle collection by American designer Diane von Furstenberg.
Beverage Industry’s November issue highlights the 100-year advocacy of the American Beverage Association and what’s next for CEO Katherine Lugar and a new plastics initiative, Every Bottle Back. This issue includes a special report on craft beer, an Up Close With feature on PRESS hard cider and what is sparking innovation in natural colors. Read more about how protein is powering up beverages and how warehouses are using WMS and WCS systems to streamline operations. As usual, the latest trends in new products, packaging and ingredients are highlighted.
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