Continuing evian’s long-established collaboration with the fashion world, Virgil Abloh applied his design vision to this year’s iconic limited-edition glass bottle — and now it’s coming to the United States for the first time. “The notion that one drop of water can create a rainbow served as the in-spiration and metaphor to drive my first project as evian’s creative adviser for sustainable innova-tion design,” stated Abloh. “As light refracts through that droplet, it reveals its full polychromatic potential. We don’t see just water, we see infinite possibilities and inspiration for anyone. Every-one.” The limited-edition rainbow bottled is available in select hotels and restaurants listed on the evian website.
Virgil Abloh designs latest evian bottle
Limited-edition bottle features rainbow design
June 10, 2019