Continuing evian’s long-established collaboration with the fashion world, Virgil Abloh applied his design vision to this year’s iconic limited-edition glass bottle — and now it’s coming to the United States for the first time.
Limited-edition labels available on Marlborough Sauvignon Blanc 2018
May 24, 2019
New Zealand wine brand Brancott Estate, Marlborough, New Zealand, has partnered with emerging UK designer Benjamin Craven to design four limited-edition labels for its Brancott Estate Marlborough Sauvignon Blanc 2018.
An upbeat color palette; easy-to-read, elegant typography; contrasting colors that pop; and playful graphics that emphasize branding are among the ways modern designers are bringing these concepts to life.
Dramatic battle scene from 1879 depicted on wine labels
December 14, 2018
Vino dei Fratelli, which translates to “Wine of the Brothers,” features a new label that was inspired by the image on an ancient Roman coin of the famous brothers Castor and Pollux who, together, symbolize the ideal of brotherly love, the company says.
The pack is wrapped in sleek black leather, embossed with both brand’s joint logo, and includes one 750-ml bottle of the American-made spiced rum that is blended with spices including ginger, cinnamon, clove and vanilla.
For many years, the editors of Beverage Industry have honored beverage manufacturers who find unique ways to tell the story of their brand through innovative designs and packaging that stand out. This year is no exception, as the editors examined this year’s expansive list of new products and packaging redesigns and whittled the list to the Top 5 packages from 2018.
LIFEWTR, a brand of Purchase, N.Y.-based PepsiCo, and Bethesda, Md.-based Marriott Hotels announced a new augmented reality (AR) collaboration that invites guests to personalize their hotel rooms with bold, colorful and visual artwork, the companies said.
Our June 2019 issue features a cover story on a prominent female figure in the beverage world – Heineken USA’s CEO Maggie Timoney. Also featured in this issue is the Top 100 Beverage Companies of 2018, a focus on the tea category and much more. As usual we gathered the latest products and packaging to help guide our readers through the newest trends this summer.
Check back throughout the month for additional content.