Woodford Reserve is elevating the holiday season with the release of its 2025 holiday bottle, featuring artwork created by fashion designer Alexandra O’Neill, founder of the luxury brand Markarian. 

The design captures Markarian’s signature aesthetic while embracing the festive spirit of the season — effortlessly merging vintage influences with modern sophistication to create a label that feels timeless, evocative and celebratory, the company says. It’s the first time Woodford Reserve has collaborated with a fashion designer to create the annual holiday bottle, it adds.

“This elegant bottle will immediately elevate any holiday party,” said Woodford Reserve Master Distiller Elizabeth McCall in a statement. 

The label features a delicate garland stripe of winter berries and alternating stars set against a muted sage backdrop reminiscent of winter foliage. Subtle candy stripe references nod to nostalgic holiday traditions while maintaining a sense of understated sophistication, the company says.

“For this holiday label, I wanted the bottle to feel like a beautifully wrapped gift — precious and celebratory,” O’Neill said in a statement. “Visiting the distillery brought the vision to life, with the evergreens, amber tones of the bourbon, and historic buildings inspiring the color story and design details.” 

The 1-liter Woodford Reserve holiday bottle is on sale across the United States and the globe with a manufacturer’s suggested retail price of $49.99 It also is available for sale at shop.woodfordreserve.com to states where shipping is legal.