Woodford Reserve debuted a fresh look for its limited-edition annual holiday bourbon bottle. 

Golden bows adorn the label and convey the gift giving spirit of the holiday season, the company says.  

“Woodford Reserve is a remarkable gift for whiskey lovers and cocktail enthusiasts alike,” said Woodford Reserve Master Distiller Elizabeth McCall in a statement. “With this year’s look, no gift wrapping required.”

The Kentucky Straight Bourbon Whiskey is composed of more than 200 flavor notes, including bold grain, wood, sweet aromatics, spice, and fruit and floral notes, it says.

The 1-liter Woodford Reserve holiday bottle is on sale across the United States and the globe with a manufacturer’s suggested retail price of $52.99. It is also available for sale at https://shop.woodfordreserve.com/2024-holiday-bottle to states where shipping is legal (Kentucky, New Hampshire, North Dakota, Nebraska and Washington, D.C.)