Terrapin Beer Co., known for its creative roots and strong links to craft beer culture and music, is evolving as a new generation of beer enthusiasts emerges, it notes. Terrapin’s updated identity is designed to represent the brand as it stands today while preparing for future growth. The new visual style improves recognition, updates the brand’s look, and creates a consistent feel across all points where customers interact with Terrapin.

Key features of the brand refresh:

• Modernized logo
• Each beer within the portfolio features updated packaging, showcasing artwork inspired by various classic rock albums.
• Updated POS, merchandise, and retail visuals
• New slogan: Terrapin Beer. Sounds good.
• Consistent branding across all touchpoints (packaging, logos, website, social media)

Terrapin Beer Co.’s brand refresh features new packaging for each beer, inspired by classic rock albums and lyrics. The designs were created by artists, including but not limited to Matt Leunig, Brian Steely, Justin Helton, Derek Perez and Owen Murphy, each bringing their own style to a new, streamlined packaging system.

“Terrapin Beer Co. is known for its love of music, creativity and, above all, great beer. The new art brings a vibrancy and boldness to the brand that it hasn’t had before, while also staying true to its roots, community focus and mission to create the finest quality craft beers,” said Madison Faivre, senior brand manager of Terrapin Beer Co., in a statement. “With all aspects of the refresh, but especially with the art, we really wanted to prioritize creativity and storytelling and have that inspiration come through every piece. We’re excited for consumers to see it on shelves and experience it for themselves

“Terrapin is a cherished brand in the craft brewing space,” Faivre continued. “We know that its fans love the brews and even more, the musical inspiration behind it, and we want to make sure this is a part of its continued story, no matter what. This refresh is like a new cover of your favorite song ― classic, but with an exciting new feel.”

In addition to packaging, Terrapin Beer Co.’s new brand identity will be applied across various consumer-facing channels and touchpoints, including the website, social media, activations and the Athens-based brewery and taproom beginning this month. Currently, many of the beers featuring new, refreshed packaging can be found in stores, with the remaining offerings rolling out over the next few months.