In time for summer, poppi introduced a brand-new limited-edition flavor innovation: Punch Pop.

A modern take on the classic fruit punch, this juicy, flavor contains notes of Apple, Orange, Lemon & Cherry, the company says. The new release contains only 30 calories, 5 grams of sugar, 3 rams of fiber, and natural fruit juice (no artificial dyes).

Punch Pop also showcases a can design that is a departure from poppi’s usual designs. Renowned artist Matthew Langille brought his signature bold, whimsical style to life on this limited-edition can, channeling pure summer joy with playful characters. 

Known for high-profile fashion collabs, Langille was eager to dive into the fast-evolving world of consumer packaged goods, calling this project “like winning the lottery.” Inspired by nostalgic BBQs, pool days, and poppi’s vibrant aesthetic, Langille created a design that feels like summer in your hand—happy, refreshing, and full of fun, the company says. 

“Life’s too serious,” he stated. “This was all about joy, passion, and creating something people genuinely love.”

Additionally, consumers can enter in a retail sweepstakes. By scanning the QR code on any can or pack, consumers can enter and potentially win merch, partner prizes, and a few surprise big ticket items from brands like Avant Stay, BaubleBar, Cay Skin by Winnie Harlow, Tower 28, Snif and more.

Available through Labor Day (or while supplies last), Punch Pop will be sold in 12-ounce singles and four-packs at retailers nationwide and online.