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Wine & SpiritsNew Packages

Martell releases Cordon Bleu Lunar New Year Limited Edition by Wu Jian’an

By Staff Beverage Industry
Martell Cordon Bleu Lunar New Year

(Image courtesy of Pernod Ricard)

January 28, 2025

Martell introduced the Martell Cordon Bleu Lunar New Year Limited Edition to celebrate the elegance and symbolism of this zodiac year, the Year of the Snake.

The special-edition bottle was designed by Chinese visual artist Wu Jian’an, recently named a Forbes Top 40 Chinese Contemporary Young Artist, who reimagined vibrant packaging to capture the essence of Lunar New Year festivities and the joyfulness of celebrating with family and friends, the company says. Featuring characters who are singing and dancing together as they all become one unique and iconic blend, the artwork combines Martell’s rich heritage with the allure of the snake, symbolizing transformation, wisdom and creativity. 

The Martell Cordon Bleu Lunar New Year Limited Edition by Wu Jian’an can be purchased via ReserveBar and at select U.S. retailers for a suggested retail price of $200.  

KEYWORDS: Artist Label Design Cognac Lunar New Year packaging

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