Johnnie Walker Blended Scotch Whisky released a vivid new Johnnie Walker Blue Label Lunar New Year Limited Edition design created by Asian-American visual artist James Jean.
This year’s design for the Year of the Dragon features an innovative and dynamic interpretation of 2024’s Zodiac animal, the noble Wood Dragon. Regarded as the mightiest of all the Zodiac animals, the dragon is symbolic of life and creativity as well as a portent of future prosperity in traditional Asian culture, echoing the defiant optimism of the Johnnie Walker mantra, “Keep Walking,” the company says.
In James’ layered illustrations, the evergreen Wood Dragon springs from bountiful flora and fauna, and bursts to life with auspicious ambition, it adds.
Johnnie Walker Blue Label Year of the Dragon is available now at fine spirits retailers and online while supplies last and has a suggested retail price of $269.