Johnnie Walker released its second-annual collector's edition bottle to commemorate the Lunar New Year: Johnnie Walker Blue Label Year of the Ram.
This special-edition package marries traditional Chinese ceramic artistry with one of the House of Walker's rarest and most luxurious Scotch whisky blends, according to the brand of Norwalk, Conn.-based Diageo North America. The ram's associations with good fortune, beauty and a determination to reach new heights inspired the packaging design, which features artwork depicting three rams standing in distinguished positions, a traditional reference to the Book of Changes signifying a New Year of great fortune, it notes. Plus, when four bottles with their signature Johnnie Walker slanted labels are placed side by side, a single image unfolds, incorporating the concept of a Chinese scroll painting, the company says.
"The Johnnie Walker Blue Label Year of the Ram bottle weaves the best of Chinese ceramic art with the very finest blended Scotch whisky," said Brian Cox, director of Scotch whisky for Diageo North America, in a statement. "The Lunar Year is an incredibly exciting and significant holiday in the Chinese tradition. We are proud to honor it with our finest blend — Johnnie Walker Blue Label — so that people can enjoy the Lunar New Year responsibly and with quality."
Johnnie Walker Blue Label Year of the Ram Special Release now is available nationwide for a suggested retail price of $258 for a 750-ml bottle.