London-based Diageo plc, makers of Johnnie Walker, Smirnoff and Guinness, announced that it has created a 100 percent plastic free paper-based spirits bottle, made entirely from sustainably sourced wood. The bottle will debut with Johnnie Walker in early 2021.

Johnnie Walker Blue Label released a limited-edition design to celebrate the Chinese New Year.

Johnnie Walker, a brand of Diageo North America, and HBO Licensing & Retail introduced two new Scotch whiskies to honor the legacy of HBO’s “Game of Thrones.” 

Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, and HBO Licensing & Retail announced they are introducing two new Scotch whiskies to the realm in honor of the enduring legacy of HBO’s series “Game of Thrones.” A continued collaboration with HBO, the limited-edition whisky blends are inspired by the fictional houses of Westeros — House Stark and House Targaryen — and are successors to the White Walker by Johnnie Walker limited-edition blend that launched in 2018.

Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, announced that Jane Walker, the brand’s first-ever female iteration of the brand’s iconic Striding Man, will be in attendance at the 2019 Women’s March on Jan. 19 in Washington D.C., to celebrate the many messages of optimism and empowerment that come to life for the march, the company says.

Johnnie Walker, a brand of Diageo North America, unveiled White Walker, a collaborative, limited-edition Scotch whisky, in partnership with HBO hit series, “Game of Thrones.” 

In collaboration with HBO and “Game of Thrones,” Johnnie Walker, a brand of Diageo North America, Norwalk, Conn., unveiled the new White Walker by Johnnie Walker. The limited-edition Scotch whisky is inspired by the most enigmatic and feared characters on the show — the White Walkers — the company says.

To encourage and celebrate voter turnout, Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, is partnering with nonprofit organization ElectionDay.org, a Vote.org initiative, to support its 'Election Day Holiday' campaign.