Jane Walker to represent Johnnie Walker at Women’s March
Brand uses hashtag #WalkWithJane
Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, announced that Jane Walker, the brand’s first-ever female iteration of the brand’s iconic Striding Man, will be in attendance at the 2019 Women’s March on Jan. 19 in Washington D.C., to celebrate the many messages of optimism and empowerment that come to life for the march, the company says.
The Striding Woman icon will walk with the millions of people who march around the world toward a shared vision of progress in gender equality, it adds.
Leading up the march, the brand is offering those aged 21 and up custom-designed artwork to download and print for marches around the country at www.WalkWithJane.com. The custom artwork was designed by graphic artists including Monica Ahanonu, Libby VanderPloeg, Ali Macdonald, Edward Ubiera, Laurène Boglio, Grace Miceli, William de Lannoy, Bari Schechter and Laura Zalewski.
These "Signs of Progress" aim to celebrate the spirit of the women's movement and are inspired by the work of nonprofit brand partners Monumental Women and She Should Run — organizations that honor historic women who have paved the way and champion our future female leaders, the company says.
At the Jan. 19th March, Jane Walker will host a Signs of Progress truck at 14th Street NW and Constitution Ave NW along the route to distribute complementary signs, it says. The brand also will have a designated donation booth in the Constitution near the conclusion of the March to participants to donate signs, it adds.
Donated signs will be preserved for a future pop-up exhibit curated in partnership with the New York Historical Society – Center for Women’s History.
For more on the marches and art exhibit, visit www.WalkWithJane.com and follow @JohnnieWalkerUS on Facebook and Twitter, as well as on Instagram with the hashtag #WalkWithJane.