Established in 2015, PRESS Premium Alcohol Seltzer is a woman-owned brand in a traditionally male-dominated industry.

Recognizing the evolution of today’s beer drinker, White Plains, N.Y.-based HEINEKEN USA has made a concerted effort to develop products that fulfill consumers’ beer desires.

Pep Talk, a brand of Minneapolis-based Make it Simple, continues to expand its retail footprint throughout the United States.

In most cases, men still are earning more money than women and recent statistics reflect that trend.

In celebration of March as National Women’s History Month and International Women’s Day (March 8), it’s a fitting time to spotlight the achievements and contributions women have made to society and, of course, within the beverage industry.

Founded in 2005, the San Francisco-based hint Inc. was born with passion and purpose, growing from Goldin’s experimentation in the kitchen from adding sliced up fruits into water as a means to get healthy.

Ocean Spray, Lakeville-Middleboro, Mass., values its deep-rooted legacy of powerful women in the workplace. On International Women's Day, the farmer-owned cooperative is sharing its belief that teams are stronger with a diversified workforce.  

Not many 12 year olds can say that they have pitched their business on TV’s “Shark Tank,” introduced then-President Barack Obama at the United State of Women Summit, who jokingly suggested he should work for her, and formed her own nonprofit, Healthy Hive Foundation, which is aimed at saving the honeybee and the food supply.

As part of the continued innovation from St. Louis-based Anheuser-Busch, the beer-maker launched Ritas, originally marketed as Bud Light Lime Lime-A-Rita, in 2012. Ritas is the first brand in the Anheuser-Busch InBev portfolio to explicitly target women and last year introduced "The Ritas," legendary women who take a "life's-a-party attitude in every situation,” according to the company.

As Americans prepare to watch the Super Bowl this coming Sunday, they will be flocking to retail outlets for their food and beverage needs. According to an Insights from New York-based Nielsen titled “The Evolution of Super Bowl Consumption,” the market research firm identified how today’s viewing experience has evolved.

Nielsen details that the female fan base remains substantial, noting that it has held steady at about 46-47 percent of total viewership from Super Bowl XLVII in 2014 to Super Bowl LII in 2018.