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Home » Keywords » Scotch whisky

Items Tagged with 'Scotch whisky'

ARTICLES

Sarah Graybill - The Last Drop

Johnnie Walker launches Keep Walking campaign

Creative campaign uses bold visuals to entice new demographics to try Scotch
Sarah graybill
Sarah Graybill
January 21, 2020
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In November, Johnnie Walker revealed its Keep Walking campaign inviting a new generation of whisky drinkers to explore their world’s possibilities with Johnnie Walker.
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Beverage News

Dewar’s announces new series of innovative cask-finished whiskies

Caribbean Smooth to be first release in whisky series
September 10, 2019
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Dewar’s Scotch Whisky, a brand of Hamilton, Bermuda-based Bacardi Ltd., announced the launch of Dewar's Caribbean Smooth: Dewar's 8-year-old double-aged Scotch, finished in Caribbean rum casks for a tropical smooth finish. The first in a new cask-finished series of whisky, Caribbean Smooth 8-year-old rum cask will be available in a 750-ml bottle with a suggested retail price of $21.99.


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Johnnie Walker GoT

Johnnie Walker: A Song of Ice & A Song of Fire

August 28, 2019
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Johnnie Walker, a brand of Diageo North America, and HBO Licensing & Retail introduced two new Scotch whiskies to honor the legacy of HBO’s “Game of Thrones.” 


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Johnnie Walker GoT

Johnnie Walker celebrates ‘Game of Thrones’ legacy

Brand introduces two limited-edition Scotch whiskies
August 19, 2019
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Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, and HBO Licensing & Retail announced they are introducing two new Scotch whiskies to the realm in honor of the enduring legacy of HBO’s series “Game of Thrones.” A continued collaboration with HBO, the limited-edition whisky blends are inspired by the fictional houses of Westeros — House Stark and House Targaryen — and are successors to the White Walker by Johnnie Walker limited-edition blend that launched in 2018.

 

 


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Laphroaig Whiskey

Laphroaig Cairdeas Triple Wood Scotch Whisky

July 26, 2019
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Laphroaig Distillery launched its latest limited-edition offering: Laphroaig Cairdeas Triple Wood Scotch Whisky.


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Glenlivet New

Glenlivet launches new brand initiatives

Initiatives include portfolio redesign, fresh ideas
May 6, 2019
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The Glenlivet, a brand of New York-based Pernod Ricard USA, announced a refreshed vision for the Scotch whisky category through a powerful portfolio redesign and bold initiatives to bring modernity to category consumption and gifting occasions, including collaborations with Inez & Vinoodh and actress La La Anthony, the company says.


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White Walker

White Walker by Johnnie Walker

October 9, 2018
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Johnnie Walker, a brand of Diageo North America, unveiled White Walker, a collaborative, limited-edition Scotch whisky, in partnership with HBO hit series, “Game of Thrones.” 


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White Walker

Johnnie Walker releases ‘Games of Thrones’ Scotch whisky

White Walker by Johnnie Walker available while supplies last
October 1, 2018
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In collaboration with HBO and “Game of Thrones,” Johnnie Walker, a brand of Diageo North America, Norwalk, Conn., unveiled the new White Walker by Johnnie Walker. The limited-edition Scotch whisky is inspired by the most enigmatic and feared characters on the show — the White Walkers — the company says.


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Grant's

Grant’s announces brand refresh

Refresh includes new packaging, campaign
September 10, 2018
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William Grant & Sons Ltd., North Lanarkshire, United Kingdom, announced a global brand refresh which includes new packaging and a renaming of its signature blend, a refined portfolio and a new direction for its communication’s campaign, the company says.


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Johnnie Walker YOTD

Johnnie Walker releases Blue Label Year of the Dog

Limited-edition packaging features artwork by Taiwanese artist
February 6, 2018
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Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, announced the release of the Johnnie Walker Blue Label Year of the Dog limited-edition bottle in celebration of the Lunar New Year. As part of the brand's Pioneering Spirit Series, Johnnie Walker continues to pay homage to the traditions of Asian culture and the lasting heritage of the Chinese Zodiac, the company says.


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More Articles Tagged with 'Scotch whisky'

IMAGE GALLERIES

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The Great Whisk(e)y Debate hosted by Beam Inc.

Beam Inc.’s Great Whisk(ey) Debate set out to determine which type of whisk(e)y — bourbon, Scotch, Canadian or Irish — the Chicago spirits industry prefers. Brand representatives supporting Beam brands Knob Creek, Laphroaig, Canadian Club and Tyrconnell participated in a friendly debate, touting the merits of each type of whisk(e)y and rallying audience support for their styles. (Photos by Jennifer Haderspeck) Related: Up Close with Knob Creek.

100 0810

Age of Discovery Bourbon Cask Reserve Chicago Launch by Glenfiddich

Scotch whisky brand Glenfiddich, a brand of William Grant & Sons Ltd., gives us a taste of its limited-edition 19 Year Old Age of Discovery whisky as well as its Glenfiddich 12 Year Old, 15 Year Old and 19 Year Old whiskies at Age of Discovery’s Chicago launch Nov. 7, 2013. (Photos by Jennifer Haderspeck)

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