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Wine & SpiritsNew Packages

Glenfiddich partners with artist Raku Inoue for packaging range

Glenddich Artist Design
December 20, 2024

Glenfiddich unveiled a new collection of limited-edition designs titled “A Gift of Blossoming Futures.” Available just in time for the 2024 holiday season, Glenfiddich partnered with internationally acclaimed artist Raku Inoue to create festive collectible packs of its award-winning whiskies.

Inspired by nature’s splendor, the colorful designs symbolize “hope in the promise of new futures soon to bloom” and highlight Glenfiddich’s globally acclaimed core range: Glenfiddich 12 Year Old Original, 12 Year Old Sherry Cask Finish, 14 Year Old Bourbon Barrel Reserve, and 15 Year Old Solera, the company says. However, the standout in this holiday collection is the Gran Reserva 21 Year Old, a unique aged whisky finished in Caribbean rum-soaked casks that sits within Glenfiddich’s luxury range, the Grand Series, it adds.

“It’s an honor to collaborate with an incredible artist like Raku Inoue for the holiday season,” said Greg Levine, USA vice president of marketing of Single Malt Scotch Whiskies, in a statement. “These collectible releases highlight Glenfiddich’s dedication to luxury gifting, as we offer bespoke and luxurious options for everyone, from seasoned whisky enthusiasts to those just beginning their journey into the world of exceptional spirits.”

Born in Japan and currently residing in Canada, Raku’s multidisciplinary artistic journey led to his mastery of drawing, handcrafting and photography. This understanding of image composition has more recently developed his love of working with organic materials -including flowers, leaves, and numerous flora species. When designing the Glenfiddich holiday editions, Raku applied his signature style, bringing these festive packs to life by incorporating his passion for natural elements and uniquely reimagining the iconic Glenfiddich Stag.

“My aim was to take recipients of these bottles on a journey to the great outdoors, harnessing some of the most magnificent elements,” Raku said in a statement. “The Glenfiddich Stag is formed and crafted petal by petal, element by element from natural materials, mirroring the time-honored craftsmanship that has gone into producing Glenfiddich’s exceptional whiskies.”

“A Gift for Blossoming Futures” will feature the core range collection in limited-edition versions of Glenfiddich’s signature bottle canisters, while the Gran Reserva 21 Year Old will be presented in a vibrantly designed gift box. The holiday collection is available nationwide in regional whisky retail outlets and premium establishments where Glenfiddich is sold.

KEYWORDS: Artist Label Design holiday packaging limited-edition packaging Scotch whisky

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