Powerade announced an all-new formula and new-look packaging at retail this year. Powerade’s new formula now comes with 50% more electrolytes compared with competitive sports drinks. The formula also includes vitamins C and B. To complement the new formula, Powerade refreshed its packaging with a bold new look, featuring vibrant flavor colors on label to create an eye-catching lineup at retail shelves, it says.

Michele Chiarlo, a family-owned and operated winery in Piedmont, Italy, is upgrading the bottle and label for its original Barbera wine, Barbera d’Asti Le Orme DOCG, beginning with the 2020 vintage. The new design matches the artistic and sustainable visions of the winery, the company says.

González Byass USA is releasing Brandy Presidente with a new label and bottle to showcase the brandy’s heritage with “De Mexico Para Todos” (translating to from Mexico from all) embossed on the bottle to celebrate the brand’s heritage.

Kavalan’s King Car Conductor has unveiled a new packaging design. The label design presents “King Car Conductor” written in a semi-cursive Chinese calligraphic script in gold, paired with flowing lines referencing the Snow Mountain where Kavalan sources its mineral-rich meltwaters.

U.S. fine wine importer Taub Family Selections and Italian winery Cantina Puiatti announced a brand redesign, including a new logo and fresh packaging for three of their focus offerings: Sauvignon Blanc Friuli DOC, Ribolla Gialla Venezia-Giulia IGP, and Pinot Grigio Friuli DOC.

González Byass USA is releasing Fundador Sherry Cask Solera Reserva Brandy with a new label and bottle to showcase the brandy’s heritage. Fundador Sherry Cask Solera Reserva Brandy will transition to the new 750-ml bottle across the United States in June and will soon be available in 1-liter bottles later this year.

Party Horses announced that Maker’s Mark will be its official bourbon partner for 2022 and will supply limited-edition Party Horses commemorative labels to 1,000 early adopters in the coming months. 

Limestone Branch Distillery is celebrating the 150th anniversary of the Yellowstone bourbon brand by debuting the Yellowstone Select Landmark Edition Bottle series, featuring six different scenes from the national park that inspired the brand.

Jones Soda Co. announced a new series of augmented reality (AR) labels featuring the widely recognized fortune teller character Zoltar reading humorous fortunes in short videos triggered by the Jones Soda app and a phone camera.