New Zealand wine brand Brancott Estate, Marlborough, New Zealand, has partnered with emerging UK designer Benjamin Craven to design four limited-edition labels for its Brancott Estate Marlborough Sauvignon Blanc 2018.

Combining bright white and the brand’s signature red, the new design puts “Trumer Pils” front and center — paying tribute to its homeland of Berkeley, Calif., the company says.

MOJO Cold Brewed Coffee Inc. announced new colorful labels inspired by the company’s New Orleans roots.

Beverage companies are investing more into packaging. Jose Cuervo and Welch’s Sparkling Grape Juice release limited-edition bottles that support events and tenured retail partners. Additionally, a craft beer brand and cold-brew coffee brand update their labels to appeal to consumers.

Appealing to your consumer is just one aspect to consider when deciding which package to use. The package needs to fulfill several roles. Let’s look at a few of the main roles or functions of the packaging, including: Protection, Marketability, Convenience, and Communication.

Luminated Glazings LLC offers a patent-pending illuminated label technology to help the spirits and bottled water industries stand out on crowded shelves.

LIFEWTR, a brand of Purchase, N.Y.-based PepsiCo Inc., announced a multi-faceted global partnership with Frieze, London.

The annual limited-edition series, now in its fifth installment, honors each Lunar New Year with a commemorative bottle inspired by the Chinese Zodiac.

Recently, brands have partnered with artists to create hand-painted label designs that are as unique as the products inside the bottles.

The brewery partnered with local artist Richard Paul Kunz to create custom, hand-painted labels for each beer in the barrel-aged series.