Jones Soda Co. is bringing its labels to life with a series of augmented reality (AR) labels showcasing 15 extreme athletes and edgy artists in action. 

High West Distillery & Saloon released its limited label release of the fan-favorite Rendezvous Rye, an award-winning blend of straight rye whiskeys.

Fetzer, a brand of Fetzer Vineyards, Mendocino County, Calif., announced new packaging and platforms that highlight its commitments to responsible business, delivering a streamlined look that foregrounds its forward-looking sustainable practices for consumers.

The Evan Williams Bourbon family, a brand family within Heaven Hill Distillery, Bardstown, Ky., announced its Evan Williams Black, Evan Williams Bottled-in-Bond and Evan Williams Flavors will receive a new signature bottle with updated label designs.

Urban South Brewery is participating in the “Black is Beautiful” initiative, which invites brewers to use the base stout beer recipe provided with their own twist, complete with a limited-edition label design. 

One year after the launch of its canned wine varietals, 14 Hands Winery has released limited-edition Rosé Bubbles in a unicorn can.

The release of Appleton Estate 8 Year Old coincides with a brand relaunch, featuring newly designed packaging. 

Woodford Reserve released its 2020 commemorative Derby bottle. Created by Louisville artist Richard Sullivan, a former Atlanta Braves baseball player, the bottle depicts a watercolor image of thoroughbreds as they thunder toward the finish line, with the famed Twin Spires of Churchill Downs in the background.