Items Tagged with 'label design'

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Craft brewer releases sophisticated new packaging

Trumer Pils seeks to stand out from other craft beer brands

January 17, 2019

Combining bright white and the brand’s signature red, the new design puts “Trumer Pils” front and center — paying tribute to its homeland of Berkeley, Calif., the company says.

MOJO Cold Brewed Coffee - Beverage Industry

MOJO Cold Brewed Coffee updates labels

Label designs honors New Orleans roots

January 17, 2019

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MOJO Cold Brewed Coffee Inc. announced new colorful labels inspired by the company’s New Orleans roots.

Jose Cuervo limited-edition bottle of Jose Cuervo Especial Silver. - Beverage Industry

Beverage brands release limited-edition packaging

Companies also update labels

January 14, 2019

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Beverage companies are investing more into packaging. Jose Cuervo and Welch’s Sparkling Grape Juice release limited-edition bottles that support events and tenured retail partners. Additionally, a craft beer brand and cold-brew coffee brand update their labels to appeal to consumers.

Why does beverage packaging matter?

October 23, 2018

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Appealing to your consumer is just one aspect to consider when deciding which package to use. The package needs to fulfill several roles. Let’s look at a few of the main roles or functions of the packaging, including: Protection, Marketability, Convenience, and Communication.

Luminated Glazings LLC offers a patent-pending illuminated label technology to help the spirits and bottled water industries stand out on crowded shelves. - Beverage Industry

Luminated Glazings helps beverage brands capture consumers’ attention

Neon-like illumination useful for signage, tumblers

October 17, 2018

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Luminated Glazings LLC offers a patent-pending illuminated label technology to help the spirits and bottled water industries stand out on crowded shelves.

LIFEWTR, Frieze announce a creative deal

Beverage companies form global partnership

May 1, 2018

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LIFEWTR, a brand of Purchase, N.Y.-based PepsiCo Inc., announced a multi-faceted global partnership with Frieze, London.

Johnnie Walker released limited-edition Johnnie Walker Blue Label Year of the Dog packaging - Beverage Industry

Johnnie Walker releases limited-edition Blue Label bottle

Whisky celebrates Lunar New Year

March 16, 2018

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The annual limited-edition series, now in its fifth installment, honors each Lunar New Year with a commemorative bottle inspired by the Chinese Zodiac.

Premium Waters Water Joe caffeinated bottled water - Beverage Industry

Beverage brands partner with artists on label designs

Brands expand offerings with new bottle sizes, materials

January 12, 2018

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Recently, brands have partnered with artists to create hand-painted label designs that are as unique as the products inside the bottles.

Bay City Brewing Ctrl+Shift+Del Series with art by Richard Paul Kunz - Beverage Industry

Bay City Brewing Co. released beer in bottles for the first time

Partners with artist for hand-painted labels

January 12, 2018

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The brewery partnered with local artist Richard Paul Kunz to create custom, hand-painted labels for each beer in the barrel-aged series.

Aldi Reserve Wine with art by Timothy Goodman - Beverage Industry

Aldi partners with Timothy Goodman limited-edition wine labels

Line is available in Chardonnay, Cabernet Sauvignon and Red Wine Blend varietals

January 12, 2018

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Known for his bold, text-based murals, Goodman brought his signature hand-illustrated style to a selection of Aldi wines.

More Articles Tagged with 'label design'

ON DEMAND: In Beverage Industry’s annual New Product Development Webinar, experts will detail how manufacturers are balancing the evolving trends of today's consumers when developing new beverages.

The 13th annual BevOps Fleet Summit, hosted by Beverage Industry magazine, is a learning and information sharing experience for warehousing, operations and fleet management. This 3-day conference will address business challenges and industry trends of today’s beverage marketplace.

Beverage Industry Magazine

2019 March

The time has come for our annual Beer Market Report series of articles – find out the latest trends impacting the category. We also present a cover story on Sierra Nevada Brewing Co. and how the company is helping those affected by the California wild fires. Founder of Shmaltz Brewing Co. celebrates his Jewish heritage with craft beers. And per usual, we rounded up the latest products, packaging and innovations seen in the industry.

Check back throughout the month for additional content.

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