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Brancott Estate releases artist-designed labels

Limited-edition labels available on Marlborough Sauvignon Blanc 2018

May 24, 2019

New Zealand wine brand Brancott Estate, Marlborough, New Zealand, has partnered with emerging UK designer Benjamin Craven to design four limited-edition labels for its Brancott Estate Marlborough Sauvignon Blanc 2018.

Craft brewer releases sophisticated new packaging

Trumer Pils seeks to stand out from other craft beer brands

January 17, 2019

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Combining bright white and the brand’s signature red, the new design puts “Trumer Pils” front and center — paying tribute to its homeland of Berkeley, Calif., the company says.

MOJO Cold Brewed Coffee - Beverage Industry

MOJO Cold Brewed Coffee updates labels

Label designs honors New Orleans roots

January 17, 2019

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MOJO Cold Brewed Coffee Inc. announced new colorful labels inspired by the company’s New Orleans roots.

Jose Cuervo limited-edition bottle of Jose Cuervo Especial Silver. - Beverage Industry

Beverage brands release limited-edition packaging

Companies also update labels

January 14, 2019

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Beverage companies are investing more into packaging. Jose Cuervo and Welch’s Sparkling Grape Juice release limited-edition bottles that support events and tenured retail partners. Additionally, a craft beer brand and cold-brew coffee brand update their labels to appeal to consumers.

Why does beverage packaging matter?

October 23, 2018

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Appealing to your consumer is just one aspect to consider when deciding which package to use. The package needs to fulfill several roles. Let’s look at a few of the main roles or functions of the packaging, including: Protection, Marketability, Convenience, and Communication.

Luminated Glazings LLC offers a patent-pending illuminated label technology to help the spirits and bottled water industries stand out on crowded shelves. - Beverage Industry

Luminated Glazings helps beverage brands capture consumers’ attention

Neon-like illumination useful for signage, tumblers

October 17, 2018

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Luminated Glazings LLC offers a patent-pending illuminated label technology to help the spirits and bottled water industries stand out on crowded shelves.

LIFEWTR, Frieze announce a creative deal

Beverage companies form global partnership

May 1, 2018

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LIFEWTR, a brand of Purchase, N.Y.-based PepsiCo Inc., announced a multi-faceted global partnership with Frieze, London.

Johnnie Walker released limited-edition Johnnie Walker Blue Label Year of the Dog packaging - Beverage Industry

Johnnie Walker releases limited-edition Blue Label bottle

Whisky celebrates Lunar New Year

March 16, 2018

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The annual limited-edition series, now in its fifth installment, honors each Lunar New Year with a commemorative bottle inspired by the Chinese Zodiac.

Premium Waters Water Joe caffeinated bottled water - Beverage Industry

Beverage brands partner with artists on label designs

Brands expand offerings with new bottle sizes, materials

January 12, 2018

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Recently, brands have partnered with artists to create hand-painted label designs that are as unique as the products inside the bottles.

Bay City Brewing Ctrl+Shift+Del Series with art by Richard Paul Kunz - Beverage Industry

Bay City Brewing Co. released beer in bottles for the first time

Partners with artist for hand-painted labels

January 12, 2018

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The brewery partnered with local artist Richard Paul Kunz to create custom, hand-painted labels for each beer in the barrel-aged series.

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Beverage Industry Magazine

2019 November

Beverage Industry’s November issue highlights the 100-year advocacy of the American Beverage Association and what’s next for CEO Katherine Lugar and a new plastics initiative, Every Bottle Back. This issue includes a special report on craft beer, an Up Close With feature on PRESS hard cider and what is sparking innovation in natural colors. Read more about how protein is powering up beverages and how warehouses are using WMS and WCS systems to streamline operations. As usual, the latest trends in new products, packaging and ingredients are highlighted.

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