New bottles will be featured in future marketing programs
September 25, 2020
The Evan Williams Bourbon family, a brand family within Heaven Hill Distillery, Bardstown, Ky., announced its Evan Williams Black, Evan Williams Bottled-in-Bond and Evan Williams Flavors will receive a new signature bottle with updated label designs.
Jones Soda Co. has turned its craft soda bottle labels into beacons of optimism during the COVID-19 pandemic with limited-edition “Messages of Hope” that feature inspirational images and messag-es created by consumers.
Urban South releases new stout beer, label for the cause
July 28, 2020
Urban South Brewery is participating in the “Black is Beautiful” initiative, which invites brewers to use the base stout beer recipe provided with their own twist, complete with a limited-edition label design.
Whiskey brand, Churchill downs to virtual Kentucky Derby experience
April 28, 2020
Woodford Reserve released its 2020 commemorative Derby bottle. Created by Louisville artist Richard Sullivan, a former Atlanta Braves baseball player, the bottle depicts a watercolor image of thoroughbreds as they thunder toward the finish line, with the famed Twin Spires of Churchill Downs in the background.
With brands competing to establish a foothold and capture consumer loyalty, beverage manufacturers utilize packaging as their first means of standing apart from competitors and reaching consumers. As such, brands are approaching packaging design with more mindful regard to function, visual excellence, environmental impact and brand integrity.
Passoã’s new logo celebrates natural flavor and spontaneity
March 5, 2020
Passoã, creator of passion fruit liqueur recently introduced a new logo and bottle label, each designed with elements intended to reflect the brand ethos of celebrating spontaneous moments anywhere, anytime, the company says.
Beverage Industry’s November issue features our annual Craft Beer Report where we provide insight about how the craft beer segment is recovering after the onset of the pandemic halted many on-premise sales. Also in this issue we analyze the factions of the dairy drinks and dairy alternatives, the latest trends impacting the use of protein ingredients in beverages, the release of our annual Trucks Report with updates on 2021 releases, and much more!