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Wine & SpiritsNew Packages

Captain Morgan, ‘M3GAN 2.0’ collab for glow-in-the-dark bottle

By Staff Beverage Industry
Captain Morgan M3GAN Bottle

(Image courtesy of Captain Morgan/Diageo North America)

June 13, 2025

Captain Morgan is joining forces with the queen of chaos, M3GAN, for a summer collaboration. Inspired by “M3GAN 2.0,” the action-packed sequel releasing in theaters June 27, Captain M3GAN is a glow-in-the-dark, limited-edition spiced rum bottle.

The first film “M3GAN” didn’t just go viral, she became a full-blown cultural phenomenon. Now, with the sequel about to hit the big screen, Captain Morgan is dropping the ultimate way to celebrate: the Captain M3GAN limited-edition bottle, the same classic Original Spiced Rum with a glow-in-the-dark upgrade. 

“The collaboration between Captain Morgan and M3GAN was a natural fit,” said Anne Nosko, vice president at Captain Morgan, in a statement. “Both are cultural icons with bold, unforgettable personalities, and together, they’re bringing fans an unexpected way to slay summer with a fierce collectible bottle that delivers an epically delicious cocktail experience and reason to rally the crew for what is sure to be a blockbuster hit.”

To crank things up to another level, Captain Morgan also is launching an exclusive Cocktail Courier kit inspired by M3GAN 2.0. Available now through the end of summer (or while supplies last) at CocktailCourier.com.

To keep the fun rolling the brand is bringing comedian Sherry Cola into the mix. A featured part of the campaign, she’s serving up her signature wit alongside a signature serve that turns a Captain Morgan classic on its head. 

“As a certified stan of chaotic icons, teaming up with Captain Morgan for this ‘M3GAN 2.0’ moment was a no-brainer,” Cola said in a statement. “We’ve got rum & cola, glow-in-the-dark bottles, and a dancing robot with a cult following? I mean, come on — Cola and the Captain? It was meant to be.”

Although the cocktail kit is exclusively available at CocktailCourier.com, consumers can head to CaptainMorgan.com for a chance to score tickets to M3GAN 2.0 and be part of the action. No purchase necessary.

The Captain M3GAN limited-edition bottle is available now for a limited time on shelves in Arizona, California, Florida, Illinois, Maine, Michigan, Ohio, Oregon, New York and Texas for a suggested retail price of $15.99.

KEYWORDS: label design limited-edition packaging movie partnership

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