Built upon a longstanding partnership rooted in Mexican culture, creativity and the spirit of celebration, Tequila Don Julio and award-winning Mexican American fashion designer Willy Chavarria reunite to unveil the newest Tequila Don Julio 70 Añejo Cristalino Artist Edition Bottle design inspired by Día de Muertos. 

This release honors modern Mexico through the lens of heritage, craft and innovation by blending timeless artistry with contemporary design to tell a story of pride and cultural resilience, the company says.

Known for his bold silhouettes that blend Chicano culture with high-fashion tailoring, Willy Chavarria brings his unique style to the latest Tequila Don Julio 70 Añejo Cristalino Artist Edition Bottle, drawing from his roots and culture to shape every creative detail, the company explains. Following the debut of the highly sought-after first Artist Edition that hit shelves last year, this newest iteration boldly features Chavarria's signature red rose imagery as a symbol of passion, resilience, and undying love with depictions of classic Mexican iconography adorned in some of Chavarria's signature looks including a flower hat, box cutter jacket, and his iconic Toluca and Cascada trousers commemorating the Día de Muertos holiday, it adds.

“My partnership with Tequila Don Julio has grown naturally over the years, fueled by our shared passion for Mexican heritage and craftsmanship,” Chavarria said in a statement. “The newest iteration of the Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle reflects the evolution of our creative journey. Red roses, an iconic motif in my work, come alive across the design, embodying fidelity, undying love and the timeless beauty of Mexican culture.”

In honor of the release, Chavarria also is bringing his artistic vision to the Willy Chavarria x Tequila Don Julio Cristalino Collection, a first-of-its-kind, hand-crafted jewelry line made in Mexico City and inspired by Tequila Don Julio 70 Añejo Cristalino. Each piece, polished in white gold and encrusted with diamond pavé and radiant crystals, reflects a modern tribute to Mexico through Chavarria's signature rose motif and intertwined serpents. The collection, featuring a necklace, ring and cuff, will be available exclusively through an online auction on Charitybuzz with net proceeds from the three winning bids directly benefiting organizations that uplift Mexican and Hispanic creatives: the National Association of Latino Arts and Culture (NALAC) and Plataforma Arte Contemporáneo. Bidding will open Nov. 2 at noon ET in celebration of the Día de Muertos holiday.

“We are grateful to Tequila Don Julio and Willy Chavarria for supporting NALAC’s mission to uplift Hispanic artists, art organizations, and cultural workers,” said Mari Hernandez, Deputy Director at NALAC, in a statement. “This collaboration helps ensure that future generations of Mexican and Hispanic creatives have the resources they need to thrive.”

José Noé Suro, Co-Founder of Plataforma Arte Contemporáneo, added: “At Plataforma, we believe in championing contemporary Mexican art and the voices that push culture forward. With this incredible support from Tequila Don Julio and Willy Chavarría, we can continue fostering the talent and innovation that help define Mexico's creative landscape.”

As part of Tequila Don Julio and Chavarria’s shared commitment to uplifting Mexican and Hispanic communities, an additional donation will be made to NALAC and Plataforma Arte Contemporáneo to further support emerging creatives through programs focused on leadership, professional development and long-term career sustainability.

“As a proudly Mexican brand, it’s important for us to collaborate with partners who share our deep commitment to celebrating Mexican culture and its people,” said Karen Harris, senior vice president of agave at Diageo North America. “Tequila Don Julio 70 Añejo Cristalino is a reflection of our love for the art of tequila making and honors the spirit of our founder Don Julio González, who crafted his tequila Por Amor.”

Each Artist Edition bottle features the same Don Julio 70 Añejo Cristalino liquid that tequila consumers have come to love, the company says. 

Every bottle of Tequila Don Julio is crafted in the Highlands of Jalisco, Mexico, using 100% blue weber agave, as it has been since our founding in 1942. Aged for 18 months in American white oak barrels, Tequila Don Julio 70 Añejo Cristalino marries the rich complexities of a traditional Añejo with the vibrant character of a Blanco. 

The Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle designed by Chavarria will be available for an SRP of $69.99 for a 750-ml bottle at select retailers nationwide and online at DonJulio.WillyChavarria.com while supplies last.