Tequila Don Julio 1942 is honoring Lunar New Year with the release of the limited-edition Year of the Horse bottle, a symbol of legacy and new beginnings. 

Featuring the same luxuriously smooth, award-winning tequila made with 100% blue weber agave, the Tequila Don Julio 1942 Year of the Horse Edition bottle design blends the traditional Mexican ikat rebozo pattern with the powerful symbolism of the Chinese Zodiac horse. Rooted in Don Julio González's pioneering tequila-making journey that started in 1942, also the Year of the Horse, Tequila Don Julio celebrates bold, untethered spirits through unique collaborations that brings together icons born under this zodiac, the company says.

Leading the celebration is Asian-American actor, Ross Butler. Born in the Year of the Horse in Singapore with Chinese-Malaysian roots, Butler embodies the confidence and pride of this zodiac sign, it adds. He has emerged as a prominent voice for Asian representation across major film and TV roles, bringing his heritage and fearless energy to the forefront of the campaign.

“Lunar New Year has always been a moment that connects me back to my family and my heritage,” Butler said in a statement. “Being born in the Year of the Horse adds a personal layer to the way I celebrate this year. I love how the Tequila Don Julio limited-edition bottle and capsule collection by Siegelman Stable help celebrate tradition through a modern lens.”

To extend this spirit through style, Tequila Don Julio has partnered with Siegelman Stable, the cult-favorite lifestyle brand with deep equestrian heritage that is founded and designed by Max Siegelman ― another Year of the Horse-born visionary. Starring Butler in the striking campaign imagery, Tequila Don Julio and Siegelman introduce a limited-edition unisex capsule collection inspired by the Year of the Horse, featuring a coaches jacket, short-sleeve tee and Siegelman Stable’s signature hat. The collection is available for a limited time on SiegelmanStable.com, with 10% of net proceeds supporting The Asian American Foundation (TAAF), a national nonprofit organization dedicated to uplifting Asian American and Pacific Islander communities by promoting safety, fostering belonging and advancing prosperity.

“Siegelman Stable is a reflection of my family's deep connection to equestrian culture, which has been central to the brand from the start,” said Max Siegelman, founder and designer of Siegelman Stable. “Both my father and I were born the Year of the Horse, so celebrating this zodiac together through my collaboration with Tequila Don Julio feels deeply personal and I am proud to support TAAF and the amazing work they do through this collection.”

Tequila Don Julio 1942 is made with 100% blue weber agave and aged for at least two years in American white oak barrels, resulting in an exceptionally smooth finish that makes it perfect for toasting meaningful moments with those closest to you during Lunar New Year, it says.

“Tequila Don Julio 1942 has long been a symbol of celebration, and Lunar New Year is a perfect moment for us to come together and raise a glass,” said Ari Anderman, brand director of Tequila Don Julio. “With our Year of the Horse Edition release, we're honoring the craftsmanship behind the iconic 1942 while celebrating the traditions, connections and shared moments that define this special holiday.”