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Wine & SpiritsNew Packages

Avaline, Stella McCartney partner on limited-edition bottle

By Staff Beverage Industry
Avaline McCartney Bottle

(Image courtesy of Avaline)

July 18, 2025

Avaline, the organic wine brand founded by Cameron Diaz and Katherine Power, unveiled its most stylish pour yet: a limited-edition bottle of its French Rosé, dressed in a custom design by iconic fashion designer and sustainability advocate Stella McCartney. 

This partnership brings together Avaline’s mission of ingredient transparency and organic winemaking with McCartney's celebrated commitment to responsible fashion, vegan living and modern design, the company says.

“My Avaline design has this edgy 2000s aesthetic that reminds me of the early days with Cameron,” McCartney said in a statement. “I cherish and celebrate how our friendship only gets better with time, and love how we can always come together to cheers our shared passions for nature, animals, and organic, vegan wine. I hope our limited-edition bottle is at your side this summer, helping you to create friendships and memories for a lifetime.”

The Avaline x Stella McCartney Limited Edition Rosé celebrates more than just warm-weather sipping — it's a creative union of three longtime friends and changemakers: Cameron, Katherine and Stella. Brought together by their shared passion for quality, nature, and a more mindful lifestyle, the collaboration brings organic winemaking and luxury design into perfect harmony. Crafted in the South of France with organic grapes and no unnecessary additives, Avaline Rosé is crisp, fresh, and full of bright notes like summer melon and citrus zest. Now available in Stella's signature aesthetic, the bottle is both a statement piece and a celebration, the company says.

“Partnering with Stella — a true pioneer in sustainable fashion and a longtime friend — felt like a natural extension of everything we believe in,” said Diaz, co-founder of Avaline, in a statement. 

Power, co-founder of Avaline, added: “From what you wear to what you sip, we believe the choices you make should reflect care, quality, and consciousness. This limited-edition bottle blends Stella’s iconic style with Avaline's organic winemaking for a celebration of summer, self-expression, and shared values.”

The limited-edition bottle design, led by McCartney, features bold, modern graphics that elevate Avaline's signature style. Made with organic grapes, free from unnecessary extras and transparently labeled, this wine is crafted for those who care about what's in their glass and how it's made.

The Avaline x Stella McCartney limited-edition bottle will be available at select retailers and online at drinkavaline.com.

KEYWORDS: Artist Label Design limited-edition packaging rosé wine

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